Is PPC More Important to a New Site Than SEO?

Greetings! I'm Mark Micheau, manager of research and translation services
at www.sterlingcreations.ca.
How much do you really know about the difference between PPC and SEO? Well,
do I have a great article for you to read. It's all about when and how to
use each.
I wish you a great day and upcoming holiday weekend.

Is PPC More Important to a New Site Than SEO?
December 19, 2009
http://www.WebProNews.com

Both SEO and PPC are important, but do you think one
carries more weight than the other? Share your thoughts here.

Is PPC More Important to a New Site Than SEO?
Chris Crum | Staff Writer

The PPC vs. SEO Debate Continues

In a recent article, we looked at a debate over what is better between
search engine optimization and pay-per-click. Of course both should be used
typically, but on a recent panel at SES Chicago, participants were asked to
pick a side to highlight the benefits of each compared to the other. It made
for some pretty interesting conversation.

That conversation extended into our comments. The general consensus seems to
be that you should use both when possible, but that SEO is better for the
long term, and PPC is better for quick results. These notions were backed up
by both Michael Gray and Christine Churchill, who were on opposing sides of
the debate at SES.
Gray and Churchill both shared their thoughts in more detail in two
separate interviews for WebProNews. Gray noted that Google is making changes
that could have some effect on the success of organic rankings. One of these
changes is the introduction of personalized search to all Gooogle users. You
no longer have to be signed in for Google to personalize your results, and
that means it is much more important to get that first click from a user.
Gray talks about this and the other change, being Google's banning of
AdWords advertisers with what he thinks is not the best communication.

Churchill elaborated on the usefulness of PPC to people who are just
establishing themselves on the web. The reality is that SEO takes time, and
while it is of great importance and provides long-term benefits, it is very
hard to be competitive right out of the box.

Wolfram Alpha: Going Beyond Traditional Search - Click Here Now

When you have a brand new domain name, a new site, and no links, you're
probably going to have a hard time jumping up in the rankings for any
competitive keywords. PPC lets you do it and start getting your ROI quickly.
She also talked a little bit about flexibility vs. control between SEO and
PPC.

--
Not everyone agrees that PPC should be used for a brand new site. One reader
commented on our previous article:

SEO is an absolute must when dealing with new web sites. None of the search
engines are going to rank you very high in the organic searches if you are
not meeting their criteria. And...the Organic search results are 24 hours
per day ads. Not so with PPC, unless you are dealing with an unlimited
budget.
PPC should be used after SEO to target special sales, or services. It is a
great way to help searchers locate your products when they are on sale, or
your services when a special price can be obtained.

One thing to keep in mind, however, as Gray touched upon, and some other
readers suggested, PPC can be used up front to help you determine the
directions to take your SEO efforts in. You can use PPC quickly to determine
what keywords convert better, and use that to your advantage in your
optimization practices.

--

If you would like to learn more about us and the services we offer, then
please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings
affecting your lives today, then please visit
http://www.sterlingcreations.com/businessdesk.htm. There you will get the
latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby
boomers. Security tips for home computer users. Home business
opportunities, Internet business opportunities, small business
opportunities, business opportunities in Asia. You will also learn how to
obtain tremendous personal and financial satisfaction by selling your
knowledge and experience.

The case for English only

The Case for English Only
By Donna J. Jodhan

There is definitely a case for the English only environment but most experts
will tell you that it is probably not a very good idea to push this one.
Why? Because of a growing need to communicate in multi languages; our world
depends on global trade to keep us afloat and this means communicating in
multi languages, any language other than English.

True it is that in several instances, bilingualism could be viewed as a
tremendous cost. It comes down to which language should we choose to teach
and host after the English language. It all depends on which geographical
location you are thinking of. There are pros and cons to this big question
and both sides have very valid points but for me personally, I am a believer
in multi lingual environments. I have a great reference for you to check
out. Please see below.

The Case for English Only
LiteracyNews.com - Surfside Beach,SC,USA
>"The cost of multilingual ballots and translations represented ... But, is
the Chinese culture better than Mexican? Or French better than English? ...
Read more at:
http://www.literacynews.com/2009/11/the-case-for-english-only/

I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan! Advocating accessibility
for all)
http://www.diversityintheworkplace.ca (monthly editorial on issues
concerning diversity)
http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility
issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section,
an international perspective)
http://www.onestopbookcafe.com (under the café talk link)
http://www.sterlingcreations.com/businessdesk.htm (important answers to
consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language
professionals and accessibility consultants)

Jobs and careers identified

Greetings everyone!  I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca.
Today, I have important headlines to share about employee confidence plus a lot more.  Please read on.

 

Week of Mar 27
Jobs and careers identified

 

Is employee confidence increasing in the marketplace?
If so, why so?
Please read on.
Employee confidence increases in fourth quarter 2009
Consultant News
Kenexa's quarterly study, which measures the degree of confidence employees have in their employers' marketplace competiveness and their own careers, ...
Read more at:
http://www.consultant-news.com/article_display.aspx?p=adp&id=6492

 

How are older persons feeling about their jobs these days?
Are younger persons becoming more concerned about not being able to find jobs?
Please read on.
Why Jobs are Not Just About Jobs « Deep Thoughts by Professor Pinch
By professorpinch
On one hand you have retirees that are leaving and probably won't return (face it: if you feel good about retiring in this environment, you'll feel good retiring in any environment), but at the other end of the spectrum, ... Because baby boomer retirements is very much a secular trend: people get older and they retire. But the question about younger workers is a very serious one. Because the longer they stay out of work, the economy loses something more than potential ...
Deep Thoughts by Professor Pinch -
http://professorpinch.wordpress.com/ 

 

How easy is it to find the job you want after retiring?
Where or how can you start?
Please read on.
Retirement Jobs – How to Find the One You Love
By Carla Vaughan
Even though people may say you're over the hill, you have many miles to go before you think of settling down for good! If you know where to look for them, there are many good jobs just for the right person. It just may as well be you! ... Retirees can also make extra money by making their favorite crafts. You should check with your local Chamber of Commerce to see where there may be businesses you can hook up with that my want to sell you artwork and handicrafts. ...
Best Places to Retire -
http://best-places-to-retire.net/ 

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

The influence of parents

Greetings!  I'm Christian Robicheau, assistant editor of writing services at www.sterlingcreations.ca. 
I hope that everyone has plans for this weekend and that they are all good and well.
It's time for me to introduce our president Donna J. Jodhan and today Donna talks about the influence of parents. 
Happy weekend to you all.
 
 
The influence of parents
By Donna J. Jodhan
 
Believe it or not, parents still hold a very big influence over our kids and it practically starts at birth.  Kids may not want to readily admit it, but the influence of their parents dominates for at least their formative years.
 
The formative years are when attitudes, likes and dislikes, and preferences are formed.  The formative years are when minds are most receptive and when beliefs, desires, and dreams are formed.  Given all of this, would it not be a great idea for us to start instilling good manners and attitudes into our kids as early as possible?  To teach them how to interact with the less fortunate, the disabled, and the elderly?
 
Should we not be introducing those lessons of decorum and healthy attitudes into our classrooms at the earliest level of education?  When the young minds are just ripe for learning, when they are pure and untouched by society's biases?  Should we not be involving parents at the earliest of stages to use their influence to mold young minds into healthy minds?
 
There is a famous saying that reads "straight out of the mouths of babes."  So now, we should build on this saying by molding our kids to become more respectful of others.  More accommodating of the needs of others.  More understanding and more compassionate.  Just my two cents for today.
 
 
I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.
 
Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan!  Advocating accessibility for all
http://www.donnajodhan.blogspot.com 
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html 
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials:  An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7 

Your best American cities

Well hello there!  I'm Donna J. Jodhan and it's a great weekend for a get away!  Even if you are unable to do so, then come aboard with us and let's dream a bit!  Put on your imaginary caps and buckle up for a great trip!
Enjoy and let's have some fun together!

 

Week of March 27 2010

 

Your best American cities
 
Week of March 27 2010
 
1. Norwalk Connecticut
If you are seeking a city with a bit of a twist, then Norwalk is for you.
Where the residents are easygoing; the annual oyster festival is one of the main events.
Lots of entertainment, fine dining, and parks and museums to explore.
A city where you can definitely get away from the harsh cold winters.
Biking and hiking for you to enjoy, an excellent aquarium to entertain the kids, and a supurb IMAX theater are among the main attractions of Norwalk.
Don't forget the lush green golf courses.
 
2. Madison Wisconsin
If you are seeking a truly beautiful city; one with natural beauty, then Madison is it.
Surrounded by large and scenic lakes, Madison has much to offer.
Lots of biking trails for you to discover, and ice hockey and skiing in the winter. 
Madison has a very low unemployment rate and its economy offers lots of career opportunities.
Madison has been tagged as one of the safest cities in America in which to live and one of the best for businesss and careers.
 
3. Oxnard California
Here is a city that one would least expect to make it to the top.
A city in California with much more to offer than meets the eye.
Located very close to Santa Barbara, this city has a lot of great real estate to offer.
From modern condos to grand estates, and homes with fabulous riverfront views to private log cabins and handsome retirement homes.
Oxnard also has beautiful vacation homes and even second homes to offer.
Let's not forget its excellent education facilities.
 
4. El Paso Texas
Are you looking for a city with possibility? 
One that offers an excellent education system, great entrepreneurial opportunities, and employment in sectors such as tele communications and the international arena?
Look no further than El Paso Texas.
A city that is thriving; a healthy economy, very friendly, and inviting you to make El Paso your next home.

 

I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

Can I Add Milk To My Tea:

Greetings!  I'm Nico Trimoff, manager of accessibility and transcription services at www.sterlingcreations.ca.
Today, I'd like to end the week with a very light article; all about the relationship between milk and tea.  Please read on for more info.
Have a great day.
 
 
Can I Add Milk To My Tea:

 

One of the most popular trends in staying healthy today is drinking tea.
And, with good reason. Research has shown that tea may be highly effective
in protecting our health and preventing aging and disease. As research
continues, we're learning more and more about the many health benefits of
drinking tea.

 

 

 

But, what's all the fuss about tea? Well, it's the anti-oxidants that give
tea its disease fighting power. Anti-oxidants are critical to our health,
and many of us don't get as many as our bodies need. But, it just so happens
that tea contains some of the most effective anti-oxidants you'll ever find.

 

 

 

Anti-oxidants are important because they fight free radicals in our bodies.
Free radicals are created in our bodies as it converts the food we eat into
energy. These free radicals are oxygen-containing molecules that, over time,
can damage our cells and our DNA. This damage leads to premature aging and
significantly increases our risk of diseases like heart disease, cancer and
Alzheimer's disease.

 

 

 

Anti-oxidants work all over our bodies to neutralize these free radicals
before they can damage us. For example, the anti-oxidants in tea have been
shown to prevent our bad cholesterol (LDLs) from oxidizing. If LDLs don't
oxidize, then they don't harden into the plaque that can clog our arterial
walls, contributing to heart attacks and strokes.

 

 

 

So, because anti-oxidants are so powerful at protecting our bodies, doctors
recommend that we consume a diet high in these important chemicals. For most
of us, this means that we need to increase the number of fresh fruits and
vegetables we eat. And, we also can get anti-oxidants from other sources
like chocolate, coffee, red wine and tea.

 

 

 

Green tea is a preferred source of anti-oxidants because it contains EGCG,
one of the most potent anti-oxidants around. EGCG is 100 times more powerful
than many vitamins known to be potent anti-oxidants, like Vitamins C and E.

 

 

 

Black tea also contains anti-oxidants, but lacks some of the EGCG that you
find in green tea. This is because black tea is fermented during processing.
The fermentation process destroys most of the EGCG in the tea leaves. This
is why green tea is a more potent anti-oxidant source than black tea.

 

 

 

So, many of us are drinking tea, whether green or black, by the gallon. We're
brewing loose leaf tea, using tea bags and buying it bottled. And, when we
don't get enough EGCG from drinking our tea, we're taking green tea
supplements to get an extra dose.

 

 

 

But, what if we like milk in our tea? This question has come up regularly as
people seek to balance the enjoyment of their tea with ensuring that they
are getting the maximum health benefit from it.

 

 

 

And, it seems that it's perfectly fine to put milk in your tea. A study
reported by the UK Tea Council examined how adding milk affects tea's
anti-oxidants. The study reported that the addition of milk to tea had no
effect on the tea's anti-oxidant ability. Tea still contained the potent
anti-oxidants when the milk was added, and the anti-oxidants had the same
effect on the body whether or not the tea contained milk.

 

 

 

So, add milk to your tea if you wish. It's not going to make your tea any
less effective. And, if you enjoy your tea more, you may be likely to drink
more of it, which we know is good for you.

 

 

 

Much of the reason that so much research has been performed on the effects
of tea is due to the far lower incidence in serious diseases in Asian
countries, where tea is consumed in large quantities. It appears that all
the tea they consume has helped them to have the lowest incidences of cancer
and heart disease in the world.

 

 

 

But, Asians drink quite a lot of tea, most of it green. Many Japanese are
reported to drink 8-10 cups per day. So, it appears that you should consume
a fair quantity of tea if you're consuming it for its health benefits.

 

 

 

Start by trying to include 3 cups in your diet each day. Work up from that
amount, if you can. Remember that tea is just as effective iced as it is
hot; you can enjoy it any way you like.

 

 

 

And, remember that green tea supplements are also available, if you find
that you just can't drink that much tea in a day. These supplements are
widely available at drugstores and health food stores.

 

 

 

Tea drinking is one of the healthiest habits you can get into. It's
delicious, refreshing and contains less caffeine than coffee or soda. And,
tea is available in numerous flavors and forms, making it easy to
incorporate some form of it into everyone's diet. Even your children can
enjoy tea to give them a head start on good health.

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Press Releases More Important to Marketing Than You May Realize

Greetings!  I'm Mark Micheau, manager of research and writing services at www.sterlingcreations.ca.
Today, I am going to share a very interesting article with you; all about the importance of press releases when it comes to marketing.
I invite you now to read on and I wish you a great day.
 
 
Tuesday, December 22, 2009
 Press Releases More Important to Marketing Than You May Realize

 

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.

 

Have press releases brought you significant search traffic? Discuss here.

 

"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive."

 

Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

 

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued."

 

In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

 

- 95% search
- 92% reading news
- 92% emailing
- 89% finding story ideas
- 87% finding news sources
- 75% reading blogs
- 64% watching webinars
- 61% watching YouTube
- 59% social networks

 

You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

 

Marty Weintraub, the President of aimClear shared some great tips and insight into the use of press releases for search in a recent interview with WebProNews. Among other things, he noted that when you do a press release, you're "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you're out there where the journalists are looking.

 

 

 

Here are some press release distribution sites (some are paid and some are free):

 

- Business Wire
- PR Newswire
- PRWeb
- 24-7 Press Release
- PR Zoom
- PR Leap
- I-Newswire
- Webwire
- ClickPress
- PR.com
- PR Log
- eReleases
- MarketWire

 

Beyond the distribution sites, don't forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself. Earlier this year I discussed how some companies' own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You'd be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.

 

Do you use press releases for marketing? Do they work? Comment here.

 

Was this article interesting?    
Comment Now...   Subscribe to our Newsfeed 

 

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237 
 
 
12.22.09 

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Teach Kids A Second Language « Esl Articles « Articles « Literacy News

        Teach Kids A Second Language « Esl Articles « Articles « Literacy News
By Donna J. Jodhan
 
Believe it or not, teaching your kids a second language has so many benefits that will not just be an advantage to you as a parent, but also to your kids.  You may think that it may not be worth the while but trust me when I tell you that it will.  Our world is getting smaller and smaller and it all has to do with communication; the ability to communicate in multi languages.  Think of it like this!  Teach them when they are young, as soon as they can speak, and you will be investing wisely in their futures.  They will be able to communicate with so many others outside of their own native language. 
 
You don't have to wait until they can read.  No, not at all.  Kids are very good at mimicking and repeating and why not take advantage of this?  If they learn a second language then they can in turn help you to communicate with others outside of your own native language.  It's much easier than you think.  Having a bilingual kid in your midst is so much fun, a great learning experience, and most of all, an easy way to invest in their future; very cost effective.  I am going to leave you with a very informative reference to follow up on.  Please see below.

 

        Teach Kids A Second Language « Esl Articles « Articles « Literacy News
        By brian
        If your significant other speaks a foreign language, consider having him or her speak only in the foreign language to the child, while you speak to them in English. This will quickly help the child understand each language's ... it won't be long before your child is equally comfortable and proficient in both languages! Good luck! George Williams maintains many translator websites, including Spanish English Translator, Spanish Translator ,and Spanish Translators Now. ...
        Literacy News -
http://www.literacynews.com/ 
 
I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan!  Advocating accessibility for all)
http://www.diversityintheworkplace.ca (monthly editorial on issues concerning diversity)
 http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link) 
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)

Jobs and careers identified

Greetings everyone!  I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca and today I have important headlines to share on what type of demands are driving which types of jobs.  Of course, I have much more as well.
I invite you now to please read on.

 

Week of Mar 20
Jobs and careers identified

 

What types of demands are driving the need for certain types of job skills?
Would you like to get a head start?
Please read on.
Job Recruiter Interview: Retiring Workers Create Demand For Medical Technologists
City Town Info Education Channel
New positions are being created because of the aging baby boomer generation, as they require more medical care. Doctors in general are also doing more ...
Read more at:
http://www.citytowninfo.com/career-and-education-news/articles/job-recruiter-interview-retiring-workers-create-demand-for-medical-technologists-10010703

 

How do you know if you have marketable skills?
How can you go about obtaining them?
Please read on.
Editorial: Wanted: Happier workers, employers
Minneapolis Star Tribune
... careers by age 35 than their baby boomer parents had. The key phrase in that prediction is "marketable skills." Recession not only impedes job ...
Read more at:
http://www.startribune.com/opinion/editorials/80857857.html?elr=KArksi8cyaiUjc8LDyiUiD3aPc:_Yyc:aUU

 

So, who do employers prefer hiring these days?
Older workers with more skills, or younger ones that they can pay less?
Please read on.
Money Wise Blog » Blog Archive » Is Retiring Early Putting Too ...
By Advisor
With limited jobs, and lots of workers available, many employers prefer hiring younger workers. So these baby boomers are not only competing against young college graduates, but also young professionals that have families to provide for. Most retirees are able to pay most of their bills, but it can be hard if they have lots of prescriptions and no health insurance. Most seniors want to remain working so they have more cash than just what they need in order to pay bills. ...
Money Wise Blog -
http://www.1moneywise.net/ 

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

The knife and fork approach

Greetings!  I'm Scott Savoy, editor of writing services at www.sterlingcreations.ca.  It's shaping up to be a pleasant weekend in my neck of the woods and I wish the same for you too.
Today, I am pleased to introduce an editorial by our president Donna J. Jodhan and she does a very interesting thing in this particular editorial.  She uses her love of food to explain herself.
Enjoy and have a great weekend.
 
 
The knife and fork approach
By Donna J. Jodhan
 
In the normal scheme of things, we use a knife and fork in combination to help us eat our meals.  In the same way, I am wondering if we should not use a strategy of a knife and fork approach to help us win more friends and keep our enemies close at hand.  In other words, the soft approach and the hard nosed tactics; a combination of both?
 
I often ask myself the following questions:  When is it best to speak up?  Or when is it best to just say nothing and walk away?  Which types of situations best suit using the soft approach and which types suits using a more hard nosed approach?  I don't think that anyone can really give a definitive answer to these questions but for what it is worth here are my thoughts.
 
A combination of both is probably the best solution; the knife and fork approach where the knife is the hard nosed approach and the fork the softer touch.  Or maybe I should try and put it like this as follows:
Speak up whenever you think that your rights are being trampled upon.  (The knife approach).
Use the softer approach when your heart tells you that you should not hurt the other person. (The fork approach).
Use the knife approach whenever you feel that someone wants to encroach into your territory.
Use the fork approach whenever you feel that you need to stick up for a friend or associate. 
Use the knife approach if you feel that someone is deliberately trying to sabotage you.
Use the fork approach whenever you feel that diplomacy should rule over controversy.
Just my two cents worth for today.
 

 

I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.
 
Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan!  Advocating accessibility for all
http://www.donnajodhan.blogspot.com 
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html 
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials:  An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7 

 

 

Your best American cities

Hello there!  I'm Donna J. Jodhan and it's that time for us to get on a plane and have some real fun!  Time for us to relax, kick off our shoes, and let our imaginations do the walking.

Have fun!  Enjoy!

 Week of March 20 2010
 
Your best American cities
 
1. Glendale California
If you are looking for a city in the sun; one where you can enjoy much of what Walt Disney has to offer without having to visit those crowded amusement parks elsewhere, then why not consider the beautiful city of Glendale California.
A city with a very high propensity for beautiful artwork through out its streets and homes.
 Delightful murals depicting landscapes, statues, and sculptures.
If you are seeking a city with a difference and one with grace, then why not Glendale?
 
2.
 
3. Tempe Arizona
If you are seeking a city with warm weather all year round, and one with great entertainment, educational facilities, and fine dining, then it's all here in the city of Temp Arizona.
Night life is action packed.
Neighborhoods with lovely suburban layouts abound.
Temp is a very accessible city.
 
4. Newark New Jersey
Are you seeking a city that affords you a much cheaper cost of living than New York City?
One that will enable you to live in comfort in beautiful surroundings and at the same time you will be able to commute in convenience to New York and surrounding areas?
A city that is rich in culture and one that is also rich in economic opportunities?
You got it!  The City of Newark New Jersey awaits you.
With beautiful homes, modern condo towers, and great suburbs, Newark with its excellent health care and educational facilities makes for a great place to live.

 

I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

THINGS YOUR BURGLAR WON'T TELL YOU:

Greetings!  I'm Nico Trimoff, manager of transcription and accessibility services at www.sterlingcreations.ca.
Today, I have a bit of humor to share with you.  How would you like to share some of the thoughts of a burglar?  Well, take a look at the article below.  Have fun!
 
 
THINGS YOUR BURGLAR WON'T TELL YOU:

 

AS has been said, most of this you probably learned in kindergarten, but it
never hurts to refresh.

 

1. Of course I look familiar. I was here just last week cleaning your
carpets, painting your shutters, or delivering your new refrigerator. 2.
Hey, thanks for letting me use the bathroom when I was working in your yard
last week. While I was in there, I unlatched the back window to make my
return a little easier. 3. Love those flowers. That tells me you have taste
... and taste means there are nice things inside. Those yard toys your kids
leave out always make me wonder what type of gaming system they have. 4.
Yes, I really do look for newspapers piled up on the driveway. And I might
leave a pizza flyer in your front door to see how long it takes you to
remove it. 5. If it snows while you're out of town, get a neighbor to create
car and foot tracks into the house. Virgin drifts in the driveway are a dead
giveaway. 6. If decorative glass is part of your front entrance, don't let
your alarm company install the control pad where I can see if it's set. That
makes it too easy. 7. A good security company alarms the window over the
sink. And the windows on the second floor, which often access the master
bedroom -- and your jewelry. It's not a bad idea to put motion detectors up
there too. 8. It's raining, you're fumbling with your umbrella, and you
forget to lock your door-understandable . But understand this: I don't take
a day off because of bad weather. 9. I always knock first. If you answer,
I'll ask for directions somewhere or offer to clean your gutters. (Don't
take me up on it.) 10. Do you really think I won't look in your sock drawer?
I always check dresser drawers, the bedside table, and the medicine
cabinet. 11. Here's a helpful hint: I almost never go into kids' rooms. 12.
You're right: I won't have enough time to break into that safe where you
keep your valuables. But if it's not bolted down, I'll take it with me. 13.
A loud TV or radio can be a better deterrent than the best alarm system.
If you're reluctant to leave your TV on while you're out of town, you can
buy a $35 device that works on a timer and simulates the flickering glow of
a real television. (Find it at faketv.com <http://faketv . com/> .)

 

MORE THINGS A BURGLAR WON'T TELL YOU:
1. Sometimes, I carry a clipboard. Sometimes, I dress like a lawn guy and
carry a rake. I do my best to never, ever look like a crook. 2. The two
things I hate most: loud dogs and nosy neighbors. 3. I'll break a window to
get in, even if it makes a little noise. If your neighbor hears one loud
sound, he'll stop what he's doing and wait to hear it again. If he doesn't
hear it again, he'll just go back to what he was doing. It's human nature.
4. I'm not complaining, but why would you pay all that money for a fancy
alarm system and leave your house without setting it? 5. I love looking in
your windows. I'm looking for signs that you're home, and for flat screen
TVs or gaming systems I'd like. I'll drive or walk through your neighborhood
at night, before you close the blinds, just to pick my targets. 6. Avoid
announcing your vacation on your Facebook page. It's easier than you think
to look up your address. 7. To you, leaving that window open just a crack
during the day is a way to let in a little fresh air. To me, it's an
invitation. 8. If you don't answer when I knock, I try the door.
Occasionally, I hit the jackpot and walk right in. 9. Don't put a mourning
wreath or some other sign of bereavement on your front door. We check
obituaries and funeral times, and if something looks promising we'll hit
during the funeral. Do you really need a double tragedy?

 

Sources: Convicted burglars in North Carolina , Oregon , California , and
Kentucky ; security consultant Chris McGoey, who runs crimedoctor. com <
http://crimedoctor . com/> ; and Richard T. Wright, a criminology professor
at the University of Missouri-St. Louis, who interviewed 105 burglars for
his book Burglars on the Job.

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Do Facebook and Twitter Threaten or Compliment the News Industry?

Greetings!  I'm Mark Micheau, manager of research and translation services at www.sterlingcreations.ca.
So, here is the big question of the day; are Twitter and Facebook affecting our news industry and if so how so?  You may want to read the following article for the answer.
Have a great day.
 
 
Do Facebook and Twitter Threaten or Compliment the News Industry?
January 23, 2010
http://www.WebProNews.com

 

Do you think social networks like Twitter and
Facebook could be used as a main news source?
Give us your thoughts

 

 

 

Do Facebook and Twitter Threaten or Compliment the News Industry?
Chris Crum | Staff Writer

 

Do Social Networks Pose a Threat to Traditional News Sources?

 

Five reporters from radio stations in in Canada, France, Belgium, and Switzerland are going to spend five days locked in a French farmhouse with only Twitter and Facebook to get their news. It's not a lame reality show, but an experiment looking at the quality of news from social media.

 

This experiment may be flawed from the start. One can almost imagine that people will purposely put out false information via Twitter and Facebook just to mess with these people (they can be followed on Twitter [updates in French]). Reporting on this story, AFP's Marie-Dominique Follain asks if social media is really a serious threat to established media.

 

--
Is this a worthwhile experiment? Tell us what you think.
 It appears that the credibility of social media as a way to get news is what is coming into question (not that this is the first time that has happened). "People tweet about fake events. Social media is rife with hoaxes," people will say. Yes, that's true.

 

People do put out false information, but what seems to be overlooked is that Facebook and Twitter are just the platforms for people posting their updates. They often are accompanied by links to blogs and traditional news sources. While the group have agreed to only connect to the outside world through Facebook and Twitter, and no web surfing, they are reportedly still allowed to follow links to outside sites from these social networks. With the 140-character limit of Twitter in particular, linking out is often very necessary in getting the whole story across, or at least gaining access to that story from the reader's perspective.

 

Polaroid's New Online Photo & Video Sharing Service - Check it Out Now!
 

 

Maybe I will be proven wrong, but I don't see any possible result coming from this experiment that indicates social media is not useful for finding news. I don't believe social media threatens traditional media. It compliments it, in a variety of ways.

 

Sometimes stories break there before they are reported by a traditional source...that's a source for that traditional channel. It could just as easily come from someone saying something in a crowded bar. If it's newsworthy, it might be worth covering, but it might be a lie, and facts are worth checking. It's just that with channels like Facebook and Twitter, those bars are as big as the entire world, and the patrons aren't all there to relax, drink, and have a good time (though some of them certainly are). Some of them are there to spread news. And people know that they can get news there because of that very fact (a study last year found that news was a top priority of Twitter users).
 Not all news breaks on social media (although the ever-increasing accessibility to social media through mobile seems to be greatly narrowing the margin), but social media is always there for open discussion about the news, which tends to make for a more rounded outlook on any particular event. It doesn't eliminate the bias, but it provides a means for all biases to come together to form a more complete view of the story. Open discussion allows for points to be made that wouldn't necessarily be made by a traditional news outlet because maybe that outlet does have some kind of bias, even if it strives not to. Some say everyone has some bias.

 

The fact that people do turn to social media for news emphasizes the fact that they do want a look at the whole picture, and do want to have open discussion on matters. True, some of that is pointless noise, but strewn throughout that are often important facts and otherwise unconsidered viewpoints.

 

--
So what can this experiment really prove? That you can limit yourself to social media for news sources if you want? Isn't the point of social media (at least in the news sense) to strip away the limitations? Share your thoughts.
 
 
If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

 

 

Who's the better translator: Machines or humans? ? CNN.com ...

Who's the better translator: Machines or humans? – CNN.com ...
By Donna J. Jodhan
 
Now, there's a very interesting question for today.  Who is the better translator?  Machine or Human?  There are arguments for both sides of the coin but I think that at the end of the day, Humans are by far better.
 
Machine translation has come a very long way in the past decade but there is still a way for it to go.  Some people prefer machine translation because of affordability but when it comes down to accuracy, then Human translation has a definite edge.  There are so many localized phrases and terminology that machine language translation still has difficulty dealing with and this problem may never go way for the machines but let's not knock machine translation all together.  Many companies use a well balanced combination of both types of translations.

 

There is one important thing that machine translation has helped to accomplish and it is this; it has significantly bridged the gap when it comes to persons of different languages being able to communicate with each other on the Internet.  I am going to leave you with a really informative reference to check out.  One that gives a very interesting perspective on this topic.  Please see below.

 

Who's the better translator: Machines or humans? – CNN.com ...
By techhair
And of course, we don't all speak the same language. For the World Wide Web to be truly global, shouldn't Chinese speakers be able to chat online with people who only speak Spanish? And why should an English speaker be barred from ...
TechHairBall.com -
http://www.techhairball.com/ 
 
I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan!  Advocating accessibility for all)
http://www.diversityintheworkplace.ca (monthly editorial on issues concerning diversity)
 http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link) 
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)

Jobs and careers identified

Greetings everyone!  I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca and today I have important headlines to share with you with regard to some of the best types of jobs that you should be pursuing.  I invite you now to read on.

 

Week of Mar 13
 Jobs and careers identified

 

What are some of the best types of jobs to pursue these days?
Do you know where to start looking?
Please read on.
Clinical Laboratory Technologists and Technicians Are Among Top Growth Jobs ...
DARKDaily.com - Laboratory News
Editors at US News & World Report write that "The growth trend in healthcare is almost unstoppable: Millions and millions of aging baby boomers will ...
Read more at:
http://www.darkdaily.com/clinical-laboratory-technologists-and-technicians-are-among-top-growth-jobs-for-next-decade-0104

 

Whom do you think have been the most affected by this last recession?
Retirees, retiring boomers, or recent graduates?
Please read on.
New "Lost Generation" Will Result From Current Recession
WCJB World News
He added that the worst hit are the young adults making the transition from colleges and other schools into the jobs market. This year, 40000 disadvantaged ...
Read more at:
http://www.wcjb.co.uk/new-%E2%80%9Clost-generation%E2%80%9D-will-result-from-current-recession-37120
 
What do you think retirement holds for us these days?
A heaven waiting to be enjoyed or a hell to run from?
Please read on.
Retirement . . . Heaven or Hell?
By admin
In the United States alone, there are over 76 million Baby Boomers, the first of which are due to retire in 2011. Characteristically, the Baby Boomers tend to spend a lot of money, exhibit an abnormally high anxiety about aging and death and have consequentially ... Well, it certainly won't be by working one or more minimum-wage jobs while scrimping to save every penny. Instead, why not take advantage of the Greatest Marketplace in the history of Mankind — The Internet. ...
Home Based Businesses -
http://www.ultra-internet-income.com/wp/ 

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

No right to grumble

Greetings!  I'm Christian Robicheau, assistant editor of writing services at www.sterlingcreations.ca.
I hope that whereever you are, the weekend is being nice to you.  Today, I am pleased to introduce an editorial by our president Donna J. Jodhan.  Here now is Donna.
Enjoy your weekend.
 
 
No right to grumble
 
Here is my take on this subject for what it's worth.  If we do not do something about something, then we should not grumble about it.  If we do not take the time to cast our vote in an election, then we have no right to grumble against the elected government.  If we do not at least make an effort to help find a solution to a problem, then our right to grumble is nil.
 
So often and too often, we find it easier to grumble and complain about things instead of helping to find a solution.  We prefer to complain and attack others who try to make a difference.  We prefer to criticize rather than trying to come up with a solution.  O yes!  We find it so easy to attack, complain, grumble, and rip others apart rather than getting off our chairs and becoming a part of a constructive process.
 
If you can't help then don't grumble and if you prefer to attack and complain then do it where no one can hear you.  Just my two cents worth for today.
 
 
I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.
 
Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan!  Advocating accessibility for all
http://www.donnajodhan.blogspot.com 
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html 
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials:  An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7 

Your best American cities

Hello there!  I'm Donna J. Jodhan and it's that time for us to get on a plane and have some real fun!  Time for us to relax, kick off our shoes, and let our imaginations do the walking.
Have fun!  Enjoy!
 
 
Week of March 13 2010
 
Your best American cities
 
1. Cincinnati Ohio
If you are seeking a city that is known for its quality of life and one where young professionals have the best chance of a great start to their lives, then Cincinnati is it.
This Ohio city has much to offer.  A cost of living that is significantly below the national average.
Prices for homes are very affordable and rents are cheap.
Cincinnati boasts one of the top children's hospitals in the country.
It has great medical facilities and a thriving and diverse economy.
 Finally, it possesses some very well respected educational institutions including the university of Cincinnati.

 

2. Fort Wayne Indiana
If you are tired of living in a down town area that is made up of an abundance of concrete, then you need to look somewhere else.
A city with lots of green spaces, parks and trails, and a city that can offer you sprawling homes with huge backyards.
A city with history, and oodles of job opportunities in the education, technology, and insurance sectors.
All of this describes Fort Wayne Indiana.
A city that has been twice presented with the honor of being an all-American city.
A city with a cost of living that is much below the national average.
Please put Fort Wayne on your next shopping list.
 
3. Spokane Washington
A city with so much to offer.
Scenic beauty that is to die for; with a skyline graced by majestic mountains and a landscape carpeted with lush forests.
Spokane is made up of neighborhoods that offer anything from handsome Victorian mansions to modern homes with a classy touch.
Spokane's real estate is on the rise so this may be the time to invest in real estate that you surely won't regret buying.

 

4. Des Moines Iowa
If you are seeking a city with a definite touch of uniqueness then you need to visit Des Moines Iowa.
A city that offers some very unique attractions that include skywalks that enable pedestrians to go from one building to another in the winter without having to step outdoors, and parks that emulate the wildlife of Australia and Africa.
Des Moines is not too far from Omaha Nebraska and it is a city with a very lengthy history that dates back to the 1300s.
Desmoine's down town area is enhanced by gardens, sidewalks, and pedestrian bridges.
There are homes that date back to the turn of the 19th century and there are also modern condos and houses to choose from.
If you are seeking a city with a touch of uniqueness, then Des Moines Iowa is for you.

 

I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

How the brain bounces back

Greetings!  I'm Nico Trimoff, manager of transcription and accessibility services at www.sterlingcreations.ca.
Ever wondered if or how the brain bounces back?  Would you like to learn more?  Then I have just the article for you.  Please read on.
I wish you a great day.
 
 
How the brain bounces back: Scientist discovers new way to repair damaged
nerves Research comparing child adult brains could lead to new treatment for
injuries

 

Anne Mcilroy
Globe and Mail, Dec. 11, 2009

 

After she arrived in Canada from Jamaica, 18-year-old Patrice Smith repeated
her final year of high school in hopes of winning a university scholarship.

 

It was a humble beginning to a career in neuroscience that led to the
University of Ottawa and Harvard University, and the discovery, announced
yesterday, of a new way to coax damaged nerves to repair themselves.

 

Her experiments, which build on the growing understanding of how a baby's
brain is different from that of an adult, could lead to novel therapies for
brain or spinal cord injuries.

 

Until about the age of two, the neurons in the human brain are still
growing, stretching out long arms known as axons to form connections and
build networks and circuits. After that, experience and learning shape those
connections largely through pruning, said Dr. Smith, now 32 and running her
own lab at Carleton University. Superfluous connections are trimmed; those
used more frequently are strengthened in a variety of ways that don't
involve the growth of axons.

 

This suggests that a mechanism must kick in during the toddler years to
prevent neurons from growing and forming new connections, said Dr. Smith,
who moved back to Canada in 2008 after doing post-doctoral work at Harvard
University.

 

"There are signals from the brain saying, 'Okay, the connections are formed,
there is no need for you to grow.' "

 

Dr. Smith suspects this could be what prevents injured neurons in the brains
and spinal cords of adults from repairing themselves.

 

Now, she and colleagues at Harvard have a found a molecule that appears to
put the brakes on neuron growth in adult mice.

 

It is called SOCS3. When the scientists blocked it in adult mice with
crushed optic nerves, the damaged neurons began to sprout.

 

Some of the new growth reached as far as the brain. The next step is to see
if this is enough to restore the vision of the blind mice, said Dr. Smith,
who reported her findings yesterday in the journal Neuron.

 

Baby mice with the same injury to the optic nerve repair the damage without
intervention. The immune system sends signals to start the healing process,
and there is a quick response.

 

But it is different in adults.

 

"We are beginning to uncover that adults are not responsive to the immune
signals that are turned on after we are injured," she said. "We are actively
suppressing our ability to respond to these immune signals."

 

The work is an important advance towards understanding why axons of adult
nerve cells don't regenerate, said William Snider, a neuroscientist at the
University of North Carolina.

 

He wrote an article assessing the impact of Dr. Smith's findings for Neuron.
He said approaches being developed by Dr. Smith and other scientists must be
tested in primates.

 

Dr. Smith said she is thrilled to be back in Canada trying to answer a
question that first seized her when she was doing a doctorate at the
University of Ottawa on diseases of the aging brain like Alzheimer's and
Parkinson's.

 

"Why is it that the young brain is so much more resilient? Why is it that as
adults we have such a hard time repairing ourselves, where as for kids it is
so much easier?"

 

Understanding those differences could lead to new treatments, she said.

 

She finished her PhD at the University of Ottawa, winning scholarships and
working part-time at lab jobs to pay her way. She went to Harvard as a
postdoctoral fellow to pursue her interest in the differences between young
and old brains.

 

Dr. Smith said the ideal treatment will probably involve delivering drugs to
an injured area of the brain or spinal cord.

 

Sometimes, with the right kind of therapy, people can recover at least in a
limited way from a brain injury if neurons that haven't been damaged can
provide an alternate route for signals, Dr. Smith said.

 

She wants to get the damaged cells to repair themselves.

 

But she also wants people to know her journey is proof that Canada is a land
of possibility.

 

"I am not from a background of privilege," she said. "But if you want to do
something, you can do it."

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

A laptop studey

Greetings!  I'm Mark Micheau, manager of research and translation services at www.sterlingcreations.ca.  Today, I have an article to share with you; one that hits close to home.  All about laptop reliability and I hope you find it interesting.
I wish you a great day.
 
 
Mac fans are often quick to claim superior performance from their Apple
laptops, but a study from a warranty supplier in the US has ranked the
reliability of their hardware fourth behind Asus, Toshiba and Sony.

 

The reliability study, conducted by SquareTrade, was based on 30,000
individual laptop units covered by its in-house warranty plans.

 

Nine brands, represented by a minimum of 1000 units each, were ranked in the
report, which revealed that laptops from Toshiba and Sony were nearly 40 per
cent more reliable than those from HP, which came last.

 

"In terms of brands, Asus and Toshiba stood out as the most reliable
manufacturers; while Acer, Gateway and HP had failure rates significantly
higher than the average," the report said.

 

The study also found that one-third of all laptops would fail within three
years, a rate that it says exceeds that of most other consumer electronics
products.

 

"Given that the typical laptop endures more use and abuse than nearly any
other consumer electronic device (with the possible exception of cell
phones), it is not surprising to see such high failure rates,"
SquareTrade said.

 

Although fewer than 5 per cent of the laptops surveyed failed in the first
year, 8 per cent more failed in subsequent years, with two-thirds of the
reported failure rate from hardware malfunctions and the remainder reported
as accidental damage.

 

Netbooks costing less than $400 also fared badly, with 5.8 per cent
reporting a malfunction over a one-year period. Excluding failures from
accidents, they were also 20 per cent more likely to fail than entry level
laptops.

 

"Given the high failure rates of laptops and sizeable difference in
reliability by brand, reliability should be a concern for consumers shopping
around for the best holiday deals," the SquareTrade report said.

 

For the full report, visit
<http://www.squaretrade.com/htm/pdf/SquareTrade_laptop_reliability_1109.pdf>
SquareTrade
report (pdf)

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Talking Business: How to Avoid a Translation Fail | The Language ...

Talking Business: How to Avoid a Translation Fail | The Language ...
By Donna J. Jodhan

 

When it comes to the translation of slangs and colloquialisms, one has to be extremely careful to ensure that the real meaning of what you are translating is indeed translated.  For example; if a German translator comes across a phrase such as "give me a ball park figure", they need to be able to understand the true meaning of this phrase before even attempting to translate it into German.  So often, and too often, the real meaning of slang phrases is lost in translation and this frequently leads to misunderstanding and in many cases it ends up causing a lot of hardship for business as a whole.
 
Maybe, and just maybe, there should be a compilation of some of the more popular English slangs and colloquialisms and then this should be taken and turned into translations that would be appropriate for the more spoken languages.  Something that a budding translator may want to think about; it could turn into a very useful project.  Many businesses and companies could easily benefit from this.  Food for thought.
 
I am going to leave you with a really interesting reference to check out and from it you will get a much better picture of what I am talking about.  Please see below.

 

Talking Business: How to Avoid a Translation Fail | The Language ...
By Carolyn
Take, for example, the common English expression "give me a ballpark figure." Translated into Russian literally, as a computer would do it, you get "Give to me the diagram of the baseball stadium." Unless you're in the baseball stadium ... In Spanish, "We'll hit the ground running" turns into a phrase that brings to mind an action movie: "We will strike the earth operation." The best of the bunch is probably the literal Chinese translation of the phrase "We need to get ...
The Language Blog | Bloglingua.com –
http://www.bloglingua.com/ 

 

I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan!  Advocating accessibility for all)
http://www.diversityintheworkplace.ca (monthly editorial on issues concerning diversity)
 http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link) 
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)

Jobsand careers identified

Greetings everyone!  I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca and today, I have some very telling headlines to share with you; all about what our landscape could look like for 2010 when it comes to jobs and job opportunities.  I invite you now to read on.

 

Week of Mar 06
Jobs and careers identified

 

Are you wondering which careers could be available to you for 2010?
Not sure where to start looking?
Please read on.
Examiner.com
2010 could be the year for a new career
Examiner.com
Some are baby boomers who have only had one or two jobs throughout their entire career. Others are entry-level workers who recently entered the market, ...
Read more at:
http://www.examiner.com/x-33202-Newark-Unemployment-Examiner~y2009m12d30-2010-could-be-the-year-for-a-new-career

 

So, how much do you know about the medical education field?
Are there really job opportunities in this area?
Please read on.
Looking For A Job In Medical Education? | Articlicious
By ArtEntertain
As previously stated, medical education jobs are some of the most lucrative careers in the US. Neurosurgeons, cardiovascular surgeons, anesthesiologists, cosmetic surgeons are among the prime paying professions within the field. ... prices of healthcare and therefore the adverse effects of the economy, it's while not a doubt that medical education jobs can thrive. On high of that, we tend to are beginning to work out the retirement of the baby boomers. The baby [...] ...
Articlicious -
http://articlicious.com/ 

 

What are some of the most secure jobs to be had at the present time?
Can you identify some of these?
Please read on.
The 8 Most Secure Jobs for 2010 - Careers Articles
Between the ongoing need for hospital workers and the aging baby boomer ... Of all the jobs that require an associate degree, this one promises the most ...
Read more at:
http://jobs.aol.com/articles/2009/12/29/the-8-most-secure-jobs-for-2010/

 

Could retirees learn something new in order to enrich their golden years?
If so, where do they start?
Please read on.
Retirees Find It's Never Too Late to Learn | MyFoxHouston.com
Autos; Jobs. What. Where. Local listings from all over 80000 websites. ... workers have had to return to school to study for new careers, many retirees are ... The retirees who enroll in Emeritus College's noncredit courses don't have ... lifelong learning programs will become popular with baby boomers as they look ...
Read more at:
http://www.myfoxhouston.com/dpp/news/texas/091221-retirees-never-late-learn
 
 
If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

On the streets with drunk drivers

Greetings!  I'm Scott Savoy, editor of writing services at www.sterlingcreations.ca.  Today, I am delighted to introduce an editorial by our president Donna J. Jodhan and today, Donna has an opinion to share with her readers on the subject of being on the streets with drunk drivers.
I wish you a great weekend.
 
On the streets with drunk drivers
By Donna J. Jodhan
 
At the best of times, drunk drivers are a problem for any and everyone but when you are blind or sight impaired!  It can turn into a double whammy. For a blind person, it is just one more thing that we have to worry about when walking the sidewalks or the streets.  Drunk drivers and/or not so sober drivers.  Maybe it is time for us to start voicing our concerns and partnering with other organizations to put the pressure on both provincial and federal governments to be more stern with drunk drivers and impose stiffer sentences on then whenever they commit an offence. 
 
We already have enough challenges to deal with when traveling outdoors.  Such as:  Having to deal with potential robbers and pick pockets, unfamiliar terrain, persons inadvertently or purposely pushing and shoving us in order to get where they're going, construction obstacles, snow banks, slippery sidewalks, plus more.  It is even more scary to think that as we travel outdoors there is a high possibility that we could potentially be hit by a driver who has thrown responsibility and caution out of the window in favour of drinking themselves into oblivion.  Very scary to think that as we go to cross a street, we could be run over by a drunk driver who has not seen us crossing because his vision and reflexes have been immobilized by alcohol.  Very scary to think that as we step off a bus or are walking along on a sidewalk be it day or night, our lives could be either shortened or severely changed because an individual drank too much before getting into their vehicles.
 
Drunk drivers are a menace to society and it is time for us to start highlighting our concerns and fears.  Our plight is even more severe than the so-called seeing world.  Let us make a concerted effort to partner with other organizations and entities to fight drunk driving.
 

 

I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.
 
Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan!  Advocating accessibility for all
http://www.donnajodhan.blogspot.com 
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html 
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials:  An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7 

Your best American cities

Hello there!  I'm Donna J. Jodhan and today is get away day!  I hope that you are ready for a really nice journey. 
I have chosen some very pleasant destinations for us to visit this week and I hope you find them delightful.  So, buckle up!  Sit back!  Let's take off!

 

Week of March 06 2010
 
Your Best American cities
 
1. Kansas City Kansas
If you are bound and determined to live in a city with lots of greenery then you need look no further than Kansas City Kansas.
A city that offers prairie life in a metropolitan city.
A city that is safe, has reasonable housing, and a city steeped in culture and history.
A city with just the right touch and one with distinct neighborhoods.
 
2. Springfield Missouri
Springfield is a city that continues to receive very high marks for its safety, quality of life, its healthiness, and its ability to provide some of the best starts for young professionals in America.
Springfield is accented by cool streams, lots of greenery, and majestic mountain ranges.
It offers terrific job opportunities in the manufacturing, health care, and education sectors plus more.
There are lots of museums to visit, historical sites to tour, and theaters and music halls to frequent.
There are oodles of parks to stroll through, and lots of sports, restaurants, and friendly neighborhoods to enjoy.

 

3. Richmond Virginia
Are you seeking a city with job opportunities?
A city that offers great educational facilities, an above average health care system,terrific neighborhoods, and top notch shopping?
Richmond has all of this plus lots more.
A city that is steeped in history, culture, lots of museums to visit, and above all, a cost of living that is significantly below the National average.
There are Victorian mansions, Spanish houses, and Queen Anne home styles to choose from.
Cheap apartments to rent, and affordable town houses and condos to buy.
Neighborhoods with beautiful row houses, and upscale riverfront neighborhoods with lots of classy shopping malls.
Richmond is a city for all.

 

4. Hampton Virginia
If you are seeking a city with fresh sea air, a beautiful downtown waterfront neighborhood, and one with better weather than you would get in colder parts, then Hampton is it.
Hampton is steeped in history, and has lots of great shopping, fine dining, and a lot of art galleries and museums for you to visit.
You would absolutely fall in love with Hampton's downtown waterfront area because it has everything for you to love.
Beautiful homes, top class shopping, out of the world dining, and lots to see.
 
 
I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

It's not just what you say, it's how you say it

Hello there!  I'm Nico Trimoff, manager of transcription and accessibility services at www.sterlingcreations.ca.
Today, I have a very sobering article to share with you; all about how one's words can affect one's message.  I hope you find this article useful.
Have a great day.
 
 
It's not just what you say, it's how you say it

 

From arrogance to excessive jargon, career consultant Barbara Moses lists
nine poor communication habits to avoid

 

Barbara Moses

 

Someone recently sent me an e-mail about some work she had done. At least I
think that was what it was about.

 

With seven acronyms in a couple of paragraphs, it had as much meaning as
alphabet soup. She wrapped up by saying that I looked familiar, and asked if
I had met her (at another acronym conference).

 

I frequently receive such incomprehensible notes. I always wonder if the
senders have any idea of how ridiculous they sound, and how their
communication style seriously undermines how they are seen by others.
Some reflect underlying personality deficiencies, such as narcissism,
arrogance, insecurity or laziness. Others are simply irritating quirks.
Regardless, they all interfere with an individual's communication
effectiveness.

 

Whether written or oral, here are some of the more egregious types of
Communication sins. If you see yourself committing them, consider the
suggestions for changing how you communicate.

 

Narcissism
Narcissistic communicators not only see everything from their own point of
view, they believe that everything about that point of view and who they are
is endlessly fascinating.
The main function of an audience is to mirror how great the narcissist is.
This is the office bore who, when telling a story to co-workers, thinks that
20 years of week-by-week background is necessary to really understand what
he or she is saying.

 

Or the egomaniac, who relays, word for word, an entire conversation and then
repeats all the clever things he or she said.

 

Or the people who think they are so endlessly fascinating that you must
remember them after meeting them at a conference 15 years before.

 

Narcissists rarely see themselves. But if you can, take note: What enthralls
you - you - is not particularly enthralling to others. Unless you are one of
the rare charming raconteurs, stories about how accomplished and admired you
are can be terminally boring.

 

Give your co-workers some breathing room. Ask something about them. And get
to the point quickly.

 

Arrogance
Arrogant communicators see interpersonal interactions as a kind of
competitive sport. The winner? The person who inflates his or her own ego by
diminishing that of others. They usually keep their cards close to the
chest, waiting for you to make an idiot of yourself. For example, when you
offer an opinion, the person says, in a Voice dripping with patronizing
indulgence, "That's an interesting point of view." What you hear: "That's
the most incredibly stupid thing anyone has ever said."

 

Sometimes the psychological underpinning of arrogant communication is
arrogance. But sometimes it is actually shyness.
If you think people experience you as arrogant, and you don't actually
believe yourself to be superior but are simply socially awkward, soften how
people see you.

 

Compliment co-workers. Ask them questions about their work. Act like what
they say is important.

 

Status seekers
They come in a variety: Name droppers need to be seen as a Very Important
Person by their association with Very Important People.

 

Achievement droppers like to tell you who they are by a list of all their
recent accomplishments, quantified: "My unit increased profitability 500 per
cent last quarter." Or "my stock portfolio soared 1,000 per cent."
Both are insecure - name-droppers searching are for cachet by association;

 

 achievement-droppers want recognition of their competence. Unfortunately,
both do the opposite of what they intended: They don't impress. Rather  than
assume people care about who you know or your  business coups,share
something about who you are, or an interesting life experience. Make a
connection.

 

Jargon addiction
The people who pepper all conversation with professional terminology also
typically have many insecurities.
They are really saying, "Look at how smart I am." Or, "Look at what
exclusive club I belong to that you don't."

 

The alienating language usually backfires. Rather than thinking, "My, how
clever you are because you use five-syllable words rarely spoken in everyday
English," I always think, "If you were really clever, you would be able to
translate this professional concept into words my mother would have
understood."

 

Simplify your language and your audience may understand you better, and be
more interested in what you have to say.

 

Adjective impairment
One of my clients was delighted when the shy staff member she had coached
delivered a highly poised presentation. Unfortunately, my  client didn't
relay her delight in a very motivating way: Instead of saying how great it
was, she merely said it was fine.
The adjective-deprived use language so flat and matter-of- fact that you
have little idea what the communicator really thinks about something. And
such neutral language is not very inspiring.

 

On the flipside are those who go too far, describing everything as cool,
fabulous, awesome or amazing - discounting the value of anything that really
is worthy of that description.

 

Adjective deprivation is easy to fix: Use fulsome words, and give emotive
feedback.

 

To remedy adjective overuse, be selective in what you describe as being
awesome, and use adjectives appropriate to the situation. Not everything
requires a modifier.

 

Soft speaking
Whether, as some psychologists suggest, speaking in a quiet voice is a sign
that someone is manipulative and trying to get more power in a conversation,
or simply that the communicator has weak vocal chords, the effect is the
same: The listener will stop listening or trying to understand.

 

Raise your voice if you are constantly being asked to repeat yourself or see
that your listener practically has his or her ear on your lips.

 

Speaking verrry slooowly
These people, most often older workers, talk very deliberately. The problem
is that by the time they get to the point, their audience has often drifted
off.

 

Do people sometimes finish your sentences for you? When you look at someone
you are talking to, are his or her eyes glazed over? If you answered yes,
you may need to speed it up if you want your audience to hear what you have
to say.

 

Missing the point
My friends say the worst insult I can level is to describe someone as
"concrete." Here's an example. You lead into a brilliant solution you've
come up with by way of a brief anecdote about bumping into someone in the
hall. When you are finished your clever analysis, your listener asks: "Where
in the hall did you bump into her?"

 

If you absolutely must ask a question that shows you completely missed the
point, take a lesson from my husband who, after many years of training, has
finally learned to acknowledge when he focuses on the tangential instead of
the gist. Banality

 

Whenever I get together with one acquaintance, he peppers me with banal
questions, such as which hotel chain I prefer to stay in or on what floor.
He's not interested in the answers - and why should he be? He's just trying
to make a connection, but I always feel he's taken one Dale Carnegie course
too many.

 

The key to making a connection is to be genuine. Ask an interesting
question. If you don't have one, try silence.

 

Barbara Moses, PhD, is a speaker, organizational career management
consultant and the author of What Next? Find the Work That's Right For You.
Website:
bmoses.com
bmoses@globeandmail.com

 

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm.  There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.  Security tips for home computer users.  Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia.  You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.