Sterling Creations Blog: September 2009

Dow Jones Exec Describes Google As "Digital Vampire"

Greetings! I'm Mark Micheau, manager of research and translation services at www.sterlingcreations.ca. Today, I have a very interesting article to share with you. One in which you will get the point of view of Dow Jones when it comes to their thoughts on Google. To be described as a digital vampire is not a very flattering description.
It's very interesting and comes from a very reliable source.
I wish you a great day.

Dow Jones Exec Describes Google As "Digital Vampire"
Doug Caverly | Staff Writer

Identifies newspaper industry as victim

Given how everyone seems to love HBO's "True Blood" and a certain series of books by Stephenie Meyer, it might, at first listen, have been possible to imagine that a Dow Jones exec gave Google a compliment yesterday. The man wasn't being overly nice when he compared Google to a "digital vampire," though.

According to Matthew Flamm, Dow Jones Chief Executive Les Hinton began, "There is a charitable view of the history of Google." He then continued, "[It] didn't actually begin life in a cave as a digital vampire per se. The charitable view of Google is that the news business itself fed Google's taste for this kind of blood."

But in any event, Hinton believes that the end result equates to Google "sucking the blood" out of the newspaper industry, which isn't the most pleasant possible image.

Dow Jones does own the Wall Street Journal, by the way, which explains Hinton's interest.

And if it matters, Hinton gave a vague reference to a possible solution instead of spinning metaphors about the problem. "Dow Jones is just at the end of developing a new platform from which to conduct business on the Web," he said.

Has Google caused you to cancel or stop reading the newspaper?

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If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Pharmacies Agree to Provide Prescription Data in Many Languages

Top of the day to you out there. I'm Donna J. Jodhan and today I am here to share some really exciting news with you about what some pharmacies in New York are doing.
Please read on.

Pharmacies Agree to Provide Prescription Data in Many Languages

It is becoming more and more important for pharmacies to have the ability to provide prescription data in multi languages and why is this? The answer is very simple. For large cosmopolitan cities like New York City that is made up of so many persons whose first language is not English, it is only fair that pharmacies begin to offer this type of service and it is exactly what New York pharmacies have begun to do and many are saying that it will only be a matter of time before other large cities begin to follow suit.

This trend is only going to grow and along with this trend could easily come the birth of another; the opening up of multi opportunities for foreign language translators. Could this herald the birth of a special program at colleges and universities? One that will offer skilled training for those wishing to become medical translators? For make no mistake about it; if pharmacies expect to provide top notch services in this area, they will need to employ skilled professionals who are able to translate medical terms concisely, professionally, and appropriately.

We can easily look forward to the birth of a very new type of career. Specialized medical translators who will be specifically trained to translate prescriptions in multiple foreign languages and their rise to prominence is poised to take off in a very big way. With New York taking the lead in this field, it will only be a matter of time before the demand for specialized medical translators starts to grossly outstrip supply. This may be the time for anyone who is thinking of a new and exciting career to look at this arena more closely.
I am going to leave you with a terrific reference to check out.
        Pharmacies Agree to Provide Prescription Data in Many Languages
        New York Times - United States
        For those New Yorkers who do not speak English as a first language, he said, "this agreement will ensure they have the medical information needed to protect ...
Read more at:
http://www.nytimes.com/2009/04/22/nyregion/22translate.html?_r=1&ref=nyregion

I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan! advocating accessibility for all)
http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link)
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.diversityintheworkplace.ca (monthly editorial on issues concerning diversity)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)

Jobs and careers identified

Greetings everyone! I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca.
If you are seeking to identify where those large and as yet unidentified pockets of jobs are, then please read on.
I have some important references for you to check out plus more.

Jobs and careers identified

Are you in the market for job opportunities from the comfort of your home?
Would you like to cut down on the time that it would take you to find such opportunities?
PPlease read on.
Business Opportunities, Business Startup, Business News And Expert ...
By Internet Guru
It amazes me the number of people searching for jobs on the internet that will pay them to work from home. If you are one of these people, one thing you don't realise is that the time it takes you to get paid working at home for someone ...
Business Startup- Expert Advice... -
http://www.businessopportunitystartup.com/blog/

If you are a senior looking for a home based career, then do I have something for you.
Locating legitimate jobs could be a problem.
Want to learn more? Then please read on.
Home Based Career: Legitimate Jobs For Seniors - How To Easily ...
By Window Guy
Worries are increasing as baby boomers increase to retirement age that social security could go out of business. One large factor is that in the future there'll be more boomers drawing monthly checks than there are workers paying it in. ... Locating genuine jobs for retirees is very possible if you know what to look for and where to go. There actually are unlimited possibilities for you if you'll only learn and take complete advantage of the world wide web called the ...
Home Based Career -
http://besthomecareer.blogspot.com/

How would you like to learn more about how you can retire and continue to generate income?
Improbable you say?
Well, please read on to learn more.
RetireAndConsult.com goes online to help retirees put their skills ...
By Kellie_Reamer
RetireAndConsult.com was developed in response to the 79 million baby boomers who may have had plans to begin retiring this year, but find themselves needing to generate more income in the face of an economic downturn. ... meeting place for experienced senior workers and companies seeking specialized consultants. Visit RetireAndConsult.com today to find out what we can do for you. Kellie Reamer. Retire and Consult. (Part time retirement consulting jobs for retirees) ...
Fast Press Releaser -
http://www.fastpressreleaser.com/

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

How India does it

Hello there! I'm Christian Robicheau, assistant editor of writing services at www.sterlingcreations.ca and today I'd like to share an editorial with you. It's written by our president Donna Jodhan and today she talks about how India does it.
I wish you a great weekend.

How India does it
By Donna J. Jodhan

On a recent business trip I happened to have a friendly chat with a very nice person from India and during the course of our conversation we got talking about how blind and visually impaired persons in India cope when it comes to doing such things as surfing the Internet, getting around, and using access technology. This very delightful lady was only too willing to share her info with me and I was only too glad to learn something new. A real shocker for me on this day. Maybe you already know most of what I am about to share with you but for the record, here goes.

Most blind and visually impaired persons in India use their cell phones to surf the Internet and cell phone usage is much cheaper there than here in North America. Due to a very generous relationship between Nokia and the Indian government, the price of cell phones in India has been made dirt cheap. In addition, blind and visually impaired persons in India have very easy access to access technology software that enables them to use their cell phones much more easily and flexibly than we here in North America. Cell phone usage rates are also much cheaper in India and it is generally known that people in India use their cell phones much more than North Americans. India is practically loaded with cell phone towers crisscrossing its vast land.

This was something new for me to learn about but when it came to the use of Jaws in India, she told me something that quite frankly astounded me. We would not dispute the fact that the cost to buy and keep updated with the latest versions of Jaws is quite steep for most blind and visually impaired persons let alone those in India but blind and visually impaired persons in India have found a very simple and unique way to get around this. They do it like this: They keep a breast of the latest and greatest versions of Jaws by downloading the demo versions and then they reboot their computer systems whenever the time expires on the demo version. That is, the demo version expires every 40 minutes and in order to use it again one needs to reboot their system. I say, very cool! Simple and just adapting to the times is what our fellow blind and visually impaired persons in India are managing to do very affectively. They do not have to pay for anything, they are managing to keep abreast of the latest versions of Jaws, and all they need to do is reboot their systems every 40 minutes.

When I showed my cell phone to my new friend, she calmly told me that people in India were no longer using this particular model. They were now onto a newer model that provided them with greater capabilities such as using GPS and the KNFB reader software. Just imagine my great surprise to learn that my cell phone was grossly outdated and if I had to buy the newer model, I would have to pay a lot for it here in Canada while in India it is so cheap.

Blind and visually impaired persons in India travel around using canes; the use of guide dogs are very uncommon. They have developed a smart cane for use there and it should be on the market some time soon. On the other side of the coin, the rights of blind and visually impaired Indians are still very much hampered but they are making efforts to address this.

There is much for us to learn from our counterparts in India and I am sure that there is much that they can learn from us as well. Time for some international reaching out you ask? Why not? There is much for us to learn from each other. I'm going to leave you with this question: How possible or probable you ask would it be for us here in North America to be able to take advantage of an initiative whereby hardware and software could be made available to us more cheaply?

I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.

Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan! Advocating accessibility for all
http://www.donnajodhan.blogspot.com
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials: An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7

Your best American cities

Hello there! I'm Donna J. Jodhan and it's time for us to have a bit of fun.
Are you ready to dream a bit? Enjoy dreaming, and maybe get to your new destination sooner than you expect? Well, here are our best American cities of the week.
Enjoy and have fun!

Week of September 26 2009:

Your best American cities

1. Salt Lake City
If you are seeking a city with wide open spaces, excellent medical facilities, and a city that is well known for its sporting events, then consider beautiful Salt Lake City.
This refreshing city is Utah's Capital.
There is much for everyone to enjoy.
Neighborhoods have a bit of everything for everyone;
from the single professional to the young family and from the retiree to the young couple.
Museums abound, and there are many religious sites to see.
If you are looking for a city with lots to do, then consider Salt Lake City.

2. Pittsburgh Pennsylvania
If you are seeking a city with a unique disposition of views, then Pittsburgh is your city.
This Western Pennsylvania city has steeply ascending hillsides and stepped sidewalks; extremely unique for a city of its size.
Health care and education dominate its economy but tourism is also quite prominent.
There is a very healthy access to blue and white collar jobs.
Pittsburgh is also a city for education and the Arts.
If you are seeking a city that has fabulous views, great education, and good health care, then Pittsburgh is for you.

3. Irvine California
Here comes a city that can provide you with a magnitude of opportunities in business, clothing, and technology.
A city that is one of the best in which to live in America.
Safe, very low crime rate, and great quality of life.
Irvine residents are among the highest income earners, and Irvine has one of the best education systems in America.
Very close to Los Angeles and Santa.
If you are seeking a city with year round warm weather, safety, plus so much more, then Irvine is for you.

4. Santa Ana
A city with natural beauty that includes majestic mountains and warm winds.
Very close to Los Angeles and real estate is much cheaper than in Los Angeles.
Convenient for working in Los Angeles and living in Santa Ana.
Employment is lucrative, lots of various home styles to choose from, plus much more.
If you are seeking a city with character, then Santa Ana is for you.

I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

10 Things You Need to Know to Live on the Streets

Greetings! I'm Nico Trimoff, manager of transcription and accessibility services at www.sterlingcreations.ca.
Today, my choice of article concerns how to survive on the streets of our city and I have chosen this article in light of how much we care about those who for so many reasons end up living on the streets. Maybe you can use this article to help others.
I wish you a pleasant day.

10 Things You Need to Know to Live on the Streets
      By Walter Mosley and Rae Gomes, The Nation
      Posted on July 28, 2009, Printed on July 28, 2009
      http://www.alternet.org/story/141567/

For millions of Americans, the housing crisis began well before last
year's front-page collapse. Bigotry and criminalization by an unjust system
of policing and incarceration, combined with economic privation, have kept
even the meager privilege of a subprime mortgage or slumlord lease out of
reach for many. As the crisis unfolds, the number of homeless will grow.

Picture the Homeless, a social justice organization founded and led by
homeless people in New York City, has joined The Nation to come up with a
list of things you need to know to live on the street--and ways we can all
build movements to challenge the stigma of homelessness and put forward an
alternative vision of community.

1. Be prepared to be blamed for your circumstances, no matter how much
they may be beyond your control. Think of ways to disabuse the public of
common misconceptions. Don't internalize cruelty or condescension. Let go of
your pride--but hold on to your dignity.

2. There is no private space to which you may retreat. You are on
display 24/7. Learn to travel light. Store valuables in a safe place, only
carrying around what you really need: ID and documents for accessing
services, a pen, etc. You can check e-mail and read at the library. You can
get a post office box for a fee or use general delivery (free).

3. Learn the best bathroom options, where you won't be rushed, turned
away or harassed. Find restrooms where it's clean enough to put your stuff
down, the stalls are big enough to change in and there's hot water so you
can wash up. If you're in New York City go to Restrooms in New York.

4. It's difficult to have much control over when, where and what you
eat, so learn soup kitchen schedules and menus. Carry with you nuts, peanut
butter or other foods high in protein. Click here to find a list of soup
kitchens by state.

5. Food and clothing are easier to find than a safe place to
sleep--the first truth of homelessness is sleep deprivation. Always have a
blanket. Whenever possible, sleep in groups with staggered schedules, so you
can look out for one another, prioritizing children's needs over those of
adults.

6. Know your rights! Knowing constitutional amendments, legal
precedents and human rights provisions can help you, even if they're
routinely violated. In New York, for example, a 2003 court-ordered
settlement strictly forbids selective enforcement of the law against the
homeless. The Malcolm X Grassroots Movement offers another resource, and the
ACLU has cards, brochures, fact sheets and films.

7. Learn police patterns and practices. Be polite and calm to cops,
even when they don't give the same respect. Support initiatives demanding
independent police accountability. Link with groups from overlapping
populations of nonhomeless and homeless people (i.e., black, Latino, LGBT
groups) that are fighting police brutality and building nonpolice safety
projects, like the Audre Lorde Project's Safe OUTside the System in
Brooklyn. Organize your own CopWatch--and photograph, videotape and
publicize instances of police abuse. Consider and support models like the
Los Angeles Community Action Network or the People's Self Defense Campaign
of the Malcolm X Grassroots Movement in Brooklyn.

8. The First Amendment protects your right to solicit aid
(panhandling), especially if your pitch or sign is a statement rather than a
request. To succeed, be creative, funny, engaging ("I didn't get a
bailout!"). Find good, high-traffic spots where the police won't bother you.

9. Housing is a human right! Squat. Forge coalitions with nonhomeless
but potentially displaced people in this era of mass foreclosures. Support
United Workers in Baltimore, the Coalition on Homelessness in San Francisco,
the Nashville Homeless Power Project. Learn about campaigns against
homelessness in other nations, including the Landless Workers' Movement in
Brazil and the Anti-Eviction Campaign in South Africa.

10. Don't go it alone! Always be part of an informal network of trust
and mutual aid. Start your own organization, with homeless people themselves
shaping the fight for a better life and world. Check out the Picture the
Homeless Blog for news, updates and reports on homelessness in NY.

This monthly feature was conceived by writer and Nation editorial
board member Walter Mosley as a kind of do-it-yourself opinion and action
device, and Rae Gomes provided research. Most often "Ten Things" will offer
a brief list of recommendations for accomplishing a desired political or
social end, sometimes bringing to light something generally unknown. The
purpose of the feature is to go to the heart of issues in a stripped-down,
active and informed way. After getting a visiting expert--or everyday
citizen--to construct the list, The Nation will interview that person and
post a brief online version of "Ten Things," with links to relevant
websites, books or other information. Readers who wish to propose ideas for
"Ten Things" should e-mail NationTenThings@gmail.com or use the e-form at
the bottom of this page.

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Publishers Share Tips on How to Do That

Greetings! I'm Mark Micheau, manager of research and translation services at www.sterlingcreations.ca.
Today, I have a very thought provoking article to share with you. One that concerns online publishers and how they do business on the Internet; and how SEO may or may not affect them.
I hope you find this material of interest and for you online publishers, I hope that it helps.
I wish you a pleasant day.

Thursday, August 13, 2009
Publishers Share Tips on How to Do That

At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late.
Do you think SEO can help publishers save their businesses?

The session looked at challenges, tactics, and opportunities unique to online publishers. It covered solutions for technical obstacles, duplicate content and CMS issues, writing keyword rich headlines, training the editorial staff and updating the publishing culture from print to online. Essentially, the session was designed to educate participants on how to save jobs by leveraging SEO, driving traffic, and putting ad dollars back in publishers' pockets, as described by SES.

Liesel Kipp, VP Global Head of Product Management at Thomas Reuters shared four tips:

1. Show the value of SEO
2. Data is the key to your success
3. Set goals and show how you will beat them.
4. Evangelize, evangelize, evangelize.

Kipp says Reuters was able to increase its visitors by 500% in 5 years, and that you have to constantly talk about search and SEO. According to Kipp, relationship building is critical, and you should talk about your successes and failures.

BusinessWeek Search Marketing Manager Ulli Muenker offered some more tips on the subject:

1. Spread the SEO Excitement in Editorial.

- Get the high level buy in
- Find SEO champions in the editorial team
- Create peer relationships to overcome skepticism

How:

- Show projected traffic increase
- Show competitor's search traffic results
- Demonstrate the before and after effect of page increase

2. Conduct Regular Training

What:

- Run regular individual and small group training sessions
- Train the trainer for new hires
- Engage external SEO editorial consultant

How:

- Limit group training to 10-12
- Create a relaxed environment with cookies, lunch and learning
- Give them what they need to learn

3. Make Editorial Part of the Success

- Create SEO friendly article headlines. Online headlines are different than print headlines. Write straightforward headlines. No puns, sarcasm or jokes online. It just doesn't work! Just bring in keywords so that people understand the message.

- Write sub-headlines under the headline. Write keyword rich sub headlines. Include keywords, synonyms and derivatives.

- Use keyword-rich link text. Use keywords when linking to other internal pages. Check connecting landing page's keywords.

The Atlanta Journal-Constitution SEO Manager Allison Fabella offered these tips:

- Location, location, location. In your section's front load your title tags with Location such as "Cobb count News / ajc.com. The same goes for meta descriptions, url's, and headlines and sub-headlines. Also, use H1 and H2 tags.

- It is so critical that your CMS is setup to be able to implement these tips. This is key to your success. There are a lot of CMS's out there... make sure your SEO team approves. Once you purchase your CMS, make sure you stay involved. This may make you unpopular. Also, make sure your sitemaps are part of your requirements.

- Sitemaps are your newspaper's best friend. Site maps help get along structural road blocks built into bad site architecture. Use both web sitemaps and news sitemaps (Google News). Group your sitemap into different sections. In each sitemap include no more than 50,000 stories. Also, follow sitemap protocols. They make a less than perfect sitemap more perfect!

Tribune SEO Director Brent Payne talked about Twitter for media companies. He said there are 4 account types that publishers should set up. They are:

- RSS feed -- Do not follow people back from this account, follow your own accounts.

- Get your celebrities involved. Make it a job requirement to have a Twitter profile. Most of our broadcast personalities are required to make 4-5 social connections per day.

- Let employees Tweet. "I am an example of that. I have the second highest Twitter account of employees at the Tribune." Talk to them about legal issues and ground rules but encourage them to do that. Understand that mistakes happen from time to time. But do not officially endorse these twitter accounts as official voices of the company.

- Building a persona. Tribune created the colonelTribune, which is actually tweets from 4 or 5 of us. Create a character that your audience can connect with personally. Spend time to create a decent avatar. This is our best twitter account with 300,000 followers!

Payne says you then need to promote your Twitter profiles. One way to do this, that the Chicago Tribune did, is to recreate your masthead with the Twitter names of writers instead of the actual reporters. He also says to use the Twitter directories, and to use big ones like Twellow and Wefollow.

Engaging the locals, he says (Twellow's feature TwellowHood is a great way to find the btw - my words, not his ). He suggests having a Tweetup and inviting top journalists or TV personalities and top referrers and bloggers. He also recommends taking a lot of pictures for "longer promotional shelf-life". "Don't buy the alcohol," he warns though. Trouble could arise.

Finally, Marshall Simmonds of the New York Times and Define Search Strategies says to define "the almighty tag." He says they ask their editors to "enhance" titles for SEO. They want to see links off the domain in order to become a resource and an authority. He also said journalists didn't have linking in their head, and that it's ok to link out.

A couple more interesting items Simmonds shared include:

- "We pushed back our registration wall to 8 clicks and crawlers to 5 clicks. Google quit crawling the New York Times in 2005. Yahoo crawled our registration page 5 million times. They literally kept crawling it."

- "If you are not keeping in constant communication with your IT Department they are going to screw it up. It is a constant issue. There is also the problem with template roll-backs. We put a lot of check lists in front with the IT Department. This goes for marketing as well. The Ad Department is eventually going to try to sell an advertisement that is going to hurt search traffic as well."

That about does it for that session. Some very interesting tips on SEO education for publishers. Stay tuned to WebProNews for further coverage of the Search Engine Strategies conference.

Is lack of strong SEO tactics a big contributor to online publishing woes? We'd love to know what you think.

About the Author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

08.13.09

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Diversity training molds culturally competent nurses

Top of the day to you out there! I'm Donna J. Jodhan and today I'd like to shine the light on our nurses; very important professionals in the light of duty. This may be a good time for you to consider using your language skills as a nurse.

Diversity training molds culturally competent nurses

There is a growing need for diversity training among our health professionals. Especially so for nurses and others who need to communicate with patients from other cultures. So very often when one is ill and in a lot of pain, they find it so difficult to communicate in the spoken language at the time despite their ability to do so. An example would be: A Spanish-speaking patient in an English hospital. Despite their ability to communicate in English, such is their pain and ill feeling that they have difficulty communicating in English.

It is one thing to be able to communicate in more than one language, but it is quite another thing to be able to understand the culture of someone else. Diversity training seems to be the answer. For our nurses and other medical professionals who are in constant contact with patients from diverse cultures; diversity training is becoming more and more of a must. With more persons traveling outside of their homelands to seek medical help, it is only natural that the demand for well trained medical staff especially those who have been trained in diversity is going to grow. Culture and diversity go hand in hand and diversity training needs to accommodate these two variables. In general, our health profession recognizes this and we can look forward to nurses and others being better trained to meet the needs of diverse cultures. I am going to give you a really wonderful reference to check out. Please see below.

        Diversity training molds culturally competent nurses
        Wilkes Beacon (subscription) - Wilkes-Barre,PA,USA
        "Sometimes when people are sick, especially very sick, even when they have skills to communicate in a foreign language like English, they may not be able to ...
Read more at:
http://www.wilkesbeacon.com/lifestyles/diversity-training-molds-culturally-competent-nurses-1.1642928

I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan! advocating accessibility for all)
http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link)
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.diversityintheworkplace.ca (monthly editorial on issues concerning diversity)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)

Jobs and careers identified

Greetings everyone! I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca.
Today, I have some very important information to pass on to you. All about some very important trends that are taking place for aging baby boomers, retirees, and seniors.
I invite you now to read on.
Jobs and careers identified

How much are you keeping up with the important ratio of workers to retirees?
Are you familiar with the importance of this ratio? Why it is so important to keep abreast of?
Please read on.
Excerpt from 'The Hard Math of Demography' | Visit Offshore Inn ...
By Addison Wiggin
"When an entire society ages," suggest Arnott and Casscells, "the thing that matters most is the ratio between the workers to retirees. Unfortunately, the aging of the baby boom generation, which is a significant bulge in population, ... And to the retiring boomers' other doubts and insecurities, we might add that U.S. health care costs are expected to rise by 7 percent of GDP over the next 40 yearsa rate that is more than twice as fast as other developing nations. ...
Visit Offshore Inn when Living... -
http://offshoreinn.com/

So, how is our US economy doing these days? Are there indicators to show us that the job shedding is slowing down any?
If the reference below is any indicator, then there may be good news for all.
This article is a few months old but why not use it to follow the indicators.
Please read on.
U.S. economy sheds fewer jobs than expected | Business Startup ...
By Internet Guru
U.S. employers cut 247000 jobs in July, far less than expected and the least in any month since last August, according to a government report on Friday that provided the clearest evidence yet that the economy was turning around. .... autos, Avego, B-Lab, Babies, baby, baby boomers, babysitter, babysitting, back to school, back to school bargains, back to school clothing, back to school supplies, Bad boss, bad credit, Bad year for banks: Failures surpass 2008, Bailout ...
Business Startup- Expert Advice... -
http://www.businessopportunitystartup.com/blog/

What are older workers doing these days?
Hanging on to their jobs or just deciding to pack it in and slink away?
Pleas read on to learn more.
Older workers hang on to jobs longer, often out of necessity ...
</p><p>The EBRI also surveyed active and retired workers earlier this year and found that only 6 percent of active workers and 13 percent of retirees were very confident that future Social Security benefits will be provided at the same level as .... Americans have been losing their jobs in droves, yet one group has gained ground in employment during this recession: workers 55 and older. The reason - economic necessity - says a lot about what aging baby boomers may face as ...
Kansas City Star: Breaking News -
http://www.kansascity.com/mld/kansascity/news/breaking_news/rss.xml

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Who are these sitting ducks?

Hello there! I'm Scott Savoy, editor of writing services at www.sterlingcreations.ca. Another great weekend for us weatherwise shaping up and today I am pleased to introduce an editorial written by our president Donna J. Jodhan.
I wish you a pleasant weekend.

Who are these sitting ducks?
By Donna J. Jodhan

Actually, I have a very dear friend who recently described himself as a sitting duck. When I asked him to elaborate, this is what he said to me. "I feel like a sitting duck because for more than a year now, I have been sitting at work with absolutely nothing to do. My supervisor does not seem willing or ready to give me work. I have been at my job for over 20 years now and I am a good worker but I do not know why they are not giving me anything to do."

I have known this person in question for many years now and I along with others can attest to the excellence of his work but this is a very common thing among those blind and visually impaired persons who are fortunate enough to be employed. What exactly am I referring to today? In one sentence: Many of those blind and visually impaired persons who are employed today, are often made to sit for most of their working careers with nothing to do. They are made to feel like sitting ducks! Shocker or shaker? Too the disabled community and to blind and visually impaired persons in particular, no shocker. To the sighted observer who has worked alongside a blind or visually impaired person, it may not be a shocker; but to the mainstream person, it probably would be a shaker at least.

I know from first hand experience when I worked for certain companies, I sometimes had to sit for spells without being given anything to do despite my asking for work so I know that this situation is true. The thing that bothers me though is this: Why are so many employers unable to see what they can potentially be missing out on? Employees who are so willing and ready to work, employees who are just dying to be given a chance to work and become contributing members to our society, and employees who would bend over backwards to just be given a chance to fit into the labour force?

No one, mainstream worker or disabled worker, can or should expect to be always busy but to be left to sit there for months at a time without having anything to do! Not very acceptable especially when the employer is paying for the services of their employee but the employee is somehow not able to fulfill these services through no fault of their own.

I took my quandaries to our panel and here is what they came up with. First, the majority of employers who hire employees with disabilities often do so out of a necessity to fill either a quota or they feel a need to fulfill some sort of tangent or intangent obligation. Second, when they hire these types of employees, they do not take enough time to fully understand the physical or technological needs of their differently abled newcomers before hiring them. Third, they do not take the time to educate other employees on such things as accessibility awareness and how to work with differently abled coworkers. Fourth, they do not spend enough time to deal with attitudinal barriers on the part of both management as well as subordinates. To this end, more often than not, either one of two things happens here.

The first scenario being that top management often goes ahead and hires persons with disabilities without taking the time to consult with middle and lower management and the second is that lower and middle management is more open to the hiring of disabled persons than their ultimate bosses. So, what can disabled employees do to make themselves less of a sitting duck and more of a contributing citizen? Or, what can employers do in order to turn sitting ducks into busy bees? I say, we need to start with healthy and meaningful dialogue.

We need to see the development of Dialogue between and among all stakeholders. Dialogue that will ultimately lead to a better understanding of expectation on both sides, the breaking down of physical, attitude, and access barriers, and a real effort towards tapping into an untapped labour force. However, in order for all of this to work, everyone involved has to be on board at the same time. No better time than now to get started.

I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.

Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan! Advocating accessibility for all
http://www.donnajodhan.blogspot.com
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials: An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7

Your best American cities

Hello there! I'm Donna J. Jodhan and it's time for us to have a bit of fun to wrap up the week.
We have been receiving a lot of good feedback to our fun feature.
So, for this week, here goes!
Have fun! Dream a bit!

Week of September 19 2009

Your Best American cities

1. Lincoln Nebraska
This environmental friendly city is punctuated by rolling landscapes and salt marshes.
It has a population of about 248,000 and is known for its quality of life.
It is a city where you can do whatever you want to do in your own time, and at your own pace.
It was recently named as one of the healthiest cities in America in which to live.
Cost of living and prices for housing is below the national average.
If you are looking for an easy going city in which to live, then consider Lincoln Nebraska, the State's capital.

2. Springfield Missouri
This beautiful city is located on the Ozark plateau with the Ozark mountains as its backdrop.
There is a lot of natural greenery and running streams.
Springfield offers warm weather and a much cheaper alternative to California.
This city is one of the healthiest and safest cities in which to live.
In recent years Springfield has been distinguished several times for its quality of life. It is one of the 100 Best Communities for Young People, one of the Best Performing Cities for Creating Jobs, a World Health Organization Safe Community, and one of the Best Mid-Sized Metros for Recruitment and Attraction in the business world.
If you are seeking a city with warm weather, cost of living below the national average, job opportunities, and a city with much more than this to offer, then why not check out Springfield Missouri the third largest city in the State of Missouri.

3. Newark New Jersey
If you are seeking a better to commute to New York City and at the same time enjoy living in a quality city, then Newark is for you.
This city is just 8 miles away from New York City and housing there is much cheaper than in New York.
The city is well connected by rail, road, boat, and plane.
Newark has many job opportunities in business, banking, and insurance.
If you are seeking a culturally diverse city to live in, then Newark is for you.

4. Springfield Massachusetts
Known as the city of homes.
Its nickname comes from the number of 19th century Victorian mansions it has.
Springfield, MA's proximity to Hartford, Connecticut makes it part of the New England Knowledge Corridor, so-called because of the high concentration of post-secondary education institutes. Greater Springfield is home to thirteen
universities.
If you are looking for a city with history and great universities, then Springfield MA is for you.

I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

Bill Maher: Whhen Did Making a Profit Become the Only Reason to Do anythingthing?

Greetings! I'm Nico Trimoff, manager of transcription and accessibility services
at
www.sterlingcreations.ca
.
I have a very thought provoking article to share with you today. One that aims at
the heart of our well being and asks a very potent question.
Please take a few minutes to read on.
I wish you a great day.

Bill Maher: When Did Making a Profit Become the Only Reason to Do Anything?
      By Bill Maher,
Huffington Post
      Posted on July 27, 2009, Printed on July 28, 2009
http://www.alternet.org/bloggers/http://www.huffingtonpost.com//141577/
      How about this for a New Rule: Not everything in America has to make a
profit. It used to be that there were some services and institutions so
vital to our nation that they were exempt from market pressures. Some things
we just didn't do for money. The United States always defined capitalism,
but it didn't used to define us. But now it's becoming all that we are.
      Did you know, for example, that there was a time when being called a
"war profiteer" was a bad thing? But now our war zones are dominated by
private contractors and mercenaries who work for corporations. There are
more private contractors in Iraq than American troops, and we pay them
generous salaries to do jobs the troops used to do for themselves --- like
laundry. War is not supposed to turn a profit, but our wars have become
boondoggles for weapons manufacturers and connected civilian contractors.
      Prisons used to be a non-profit business, too. And for good reason ---
who the hell wants to own a prison? By definition you're going to have
trouble with the tenants. But now prisons are big business. A company called
the Corrections Corporation of America is on the New York Stock Exchange,
which is convenient since that's where all the real crime is happening
anyway. The CCA and similar corporations actually lobby Congress for stiffer
sentencing laws so they can lock more people up and make more money. That's
why America has the world's largest prison population --- because actually
rehabilitating people would have a negative impact on the bottom line.
      Television news is another area that used to be roped off from the
profit motive. When Walter Cronkite died, it was odd to see news anchor
after news anchor talking about how much better the news coverage was back
in Cronkite's day. I thought, "Gee, if only you were in a position to do
something about it."
      But maybe they aren't. Because unlike in Cronkite's day, today's news
has to make a profit like all the other divisions in a media conglomerate.
That's why it wasn't surprising to see the CBS Evening News broadcast live
from the Staples Center for two nights this month, just in case Michael
Jackson came back to life and sold Iran nuclear weapons. In Uncle Walter's
time, the news division was a loss leader. Making money was the job of The
Beverly Hillbillies. And now that we have reporters moving to Alaska to hang
out with the Palin family, the news is The Beverly Hillbillies.
      And finally, there's health care. It wasn't that long ago that when a
kid broke his leg playing stickball, his parents took him to the local
Catholic hospital, the nun put a thermometer in his mouth, the doctor
slapped some plaster on his ankle and you were done. The bill was $1.50,
plus you got to keep the thermometer.
      If conservatives get to call universal health care "socialized
medicine," I get to call private health care "soulless vampires making money
off human pain." The problem with President Obama's health care plan isn't
socialism, it's capitalism.
      And if medicine is for profit, and war, and the news, and the penal
system, my question is: what's wrong with firemen? Why don't they charge?
They must be commies. Oh my God! That explains the red trucks!
      But like everything else that's good and noble in life, some Wall
Street wizard decided that hospitals could be big business, so now they're
run by some bean counters in a corporate plaza in Charlotte. In the U.S.
today, three giant for-profit conglomerates own close to 600 hospitals and
other health care facilities. They're not hospitals anymore; they're Jiffy
Lubes with bedpans. America's largest hospital chain, HCA, was founded by
the family of Bill Frist, who perfectly represents the Republican attitude
toward health care: it's not a right, it's a racket. The more people who get
sick and need medicine, the higher their profit margins. Which is why
they're always pushing the Jell-O.
      Because medicine is now for-profit we have things like "recision,"
where insurance companies hire people to figure out ways to deny you
coverage when you get sick, even though you've been paying into your plan
for years.
      When did the profit motive become the only reason to do anything? When
did that become the new patriotism? Ask not what you could do for your
country, ask what's in it for Blue Cross/Blue Shield.
      Bill Maher hosts "Real Time with Bill Maher."
If you would like to learn more about us and the services we offer, then please visit
www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting
your lives today, then please visit
http://www.sterlingcreations.com/businessdesk.htm
. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers.
Security tips for home computer users. Home business opportunities, Internet business
opportunities, small business opportunities, business opportunities in Asia. You
will also learn how to obtain tremendous personal and financial satisfaction by selling
your knowledge and experience.

Where Social Media Fits Into the SEO Equation

Greetings! I'm Mark Micheau, manager of research and translation services at www.sterlingcreations.ca.
Today, I would like to share a very interesting article with you; one that shines the focus on social media and how it fits into the SEo equation.
Want to learn more? Then please read on.
I wish you a great day.

Thursday, March 26, 2009
Where Social Media Fits Into the SEO Equation

We hear a whole lot of talk about social media marketing these days. There is plenty of evidence that there are great benefits to this medium, but there are still many questions about it as well. What questions do you have?

I thought it would be interesting to explore social media and how it relates directly to search engine optimization. I sent a couple of questions to several online marketing experts to get their thoughts on the subject. So contained here are the thoughts of Todd Malicoat, Joe Griffin, Joe Whyte, and Stephen Pitts.

Chris Crum: Where does social media fit into the SEO equation?

Todd Malicoat: Social media is an integral portion of a successful SEO campaign in the current landscape. Social media marketing helps mainly with creating the global link popularity that is essential to high rankings. Successful social media distribution of high value content has helped to solve the issue of not having enough unique linking domains or global link popularity, which has traditionally been one of the most difficult SEO variables to succeed at.

Joe Whyte: Social media is great as one piece of the Internet marketing puzzle, so is SEO for that matter. The links, traffic, brand engagement and conversational marketing piece to social media is very powerful. Selling it as a stand alone service has always created some issues for me as it takes time and it does not reap the same rewards for clients as quickly and securely as traditional SEO. It is great to do a linkbait piece and get to the top of Digg and see all of that traffic come through but all clients are looking for is a return that affects their bottom line and they want to be able to equate a certain campaign to that success. Social media has always had problems in that regard. Converting Digg and StumbleUpon users to sales is just NOT realistic for every company and every site owner out there.

As the social web evolves, this hole will be filled and is already starting to be filled by the development of more social networking, bookmarking and sharing sites.

In my opinion, the best social media marketing tactics to fit into your online marketing campaigns would be researching who you need to target then cross reference that criteria against the different social sites in order to quantify for yourself and your client that you are targeting the right sites. Then building a presence while engaging users and creating unique and interesting content for that community is the best method.

Convert visitors with Google Analytics - free

By doing this you create brand awareness, ubiquity and engagement which is the ultimate goal. Social media marketing is great for targeting the same demographics but just on a different platform away from your traditional search engine results pages.

Joe Griffin: Building a presence in the social web is all about reputation and branding. Most of the web's top ranking websites maintain strong brand recognition in their respective industries. Strong branding leads to natural inbound links, and this is the lesson to be learned about building a reputation within social media networks. Most of the major social networks like Facebook, Myspace, and Twitter, purposely nofollow or truncate outbound links. This strategy drastically cuts down spam in their networks, and improves their quality and relevancy in the major search engines.

So, simply building profiles and linking to your site won't help. If you're interested in leveraging social media portals to improve your website's rankings, then you need to look at the strategy in a completely different light. First and foremost, participating in the social web means building brand recognition, which can be used for your personal brand, your business brand, or both. It's the brand recognition that leads to improved linking to your website - it's not the social media websites themselves that will give your website link popularity. The inbound links will come from bloggers, forum moderators and users, resource websites, and new friends and colleagues that you will meet along the way.

Social networks build brands. Brand building is the key to top rankings over the long haul. Recent updates by Google, including the Vince update validate these comments.

Stephen Pitts: Social media is a form of offsite promotion, just like link building. A quality link doesn't only come from any site, but one that is relevant and has visibility to engines and users, as should a social media effort. As with a SEO campaign, a social media effort should not be considered a project, rather a process that is continual. It can be one of the most effective means to entice users to speak and share online what you offer along with what is great and not so great about you.

Chris Crum: Strictly from an SEO standpoint, what are the benefits to using Twitter, Facebook, etc.?

Todd Malicoat: I've honestly yet to have someone show me a great SEO use for Facebook. There is certainly potential for distribution through it though, based on the raw size of the user base. With either medium, and with ANY social medium - the goal is simple for SEO's: high distribution of top level content so it gets well linked.

See other paralllels between social media marketing and SEO? Do tell.

Talk about your strategies with other WebProNews readers.
Taken from WEbProNews

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Coding Horror: The Ugly American Programmer

Top of the day to you out there! I'm Donna J. Jodhan and today I would like to bring your attention to a real and growing problem; the coding horror.

Coding Horror: The Ugly American Programmer

One of the most irritating things about localizing software is this; too many programmers are guilty of not providing appropriate translation of the software. They simply do not take the time to use their knowledge of their native language and English when localizing software and in so many cases they fail miserably at improving the translation.

It is especially so for those Chinese programmers who are constantly working to localize software that has been written in English. Spanish programmers are a close second but wait! The same thing seems to be occurring for those English software developers who are attempting to localize Chinese software. There must be a better way for programmers to deal with this problem. It is one thing to be able to convert the software but it is entirely another thing to take that converted software and translate it appropriately and accurately. Two very distinct issues at hand. In an ideal world, we should be able to depend on programmers and developers to provide us with well translated software that has been localize but this does not seem to be the case at the present time. We should not be counting on translators alone to do the job. It has to be a joint effort between developers and programmers and translators.

There could be ingredients here for the birth of a new type of unique career; the birth of a software translator. Someone with a programming background who is able to translate and localize software. This type of career may not be too far fetched if you were to really think of it and it may be very well be just around the corner and just in reach. This type of career could have the makings of a giant career; one that could very easily provide the pursuer with tremendous financial and personal satisfaction. One that could easily attract many suitors from many software development companies. The pursuer of this type of career could very easily find themselves being the pursued. I am going to leave you with a reference to check out. One that will give you a lot of food for thought.

        Coding Horror: The Ugly American Programmer
        By Jeff Atwood
        That said, I really agree with your post, and would only add that programmers should take their knowledge of their native language and English when localizing software and improve its translation. ..... The only languages in the same league in numbers are Spanish and Chinese, and the acquisition problems for Chinese are worse than English. If we're talking about nonnative acquisition, then Chinese is worse, in that few non-native Chinese speakers speak a Sino-Tibetan ...
        Coding Horror -
http://www.codinghorror.com/blog/

I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan! advocating accessibility for all)
http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link)
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.diversityintheworkplace.ca (monthly editorial on issues concerning diversity)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)

Jobs and careers identified

Greetings everyone! I'm Jill Christiansen, manager of writing services at www.sterlingcreations.ca.
Well, I am here to give you some very important news as it pertains to the shifting landscape for aging baby boomers and retirees.
Please read on.
Jobs and careers identified

Do you know what older workers are doing these days?
Are they hanging on to jobs longer because of necessity?
Please read on.
Older workers hang on to jobs longer they have to
McClatchy Washington Bureau - Washington,DC,USA
The economic crisis has condemned many baby boomers the roughly 75 ... "For older people right now, the crisis is not jobs, it is wealth," Shierholz said. ...
Read more at:
http://www.mcclatchydc.com/homepage/story/73144.html

Are there jobs out there that could be classified as more recession proof?
Is there such a thing as recession proof jobs?
Please read on.
Business Opportunities, Business Startup, Business News And Expert ...
By Internet Guru
Are there jobs that are more recession proof than others? In this current recession climate, do you know of anyone that has been severely affected? Do you have any friends or family that have lost their jobs, or even their home? .... autos, Avego, B-Lab, Babies, baby, baby boomers, babysitter, babysitting, back to school, back to school bargains, back to school clothing, back to school supplies, Bad boss, bad credit, Bad year for banks: Failures surpass 2008, Bailout ...
Business Startup- Expert Advice... -
http://www.businessopportunitystartup.com/blog/

Are income still ocntinuing to drop?
Or, are they on the way back up?
Please read on.
Incomes Drop by a Record 4.7% in June 2009 | EconomicsJunkie.com
By Nima
As businesses continue to shed jobs, and consumers abstain from spending, household income drops by the highest rate on record in June 2009: Household income.
EconomicsJunkie.com -
http://www.economicsjunkie.com/

If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
If you would like to keep abreast of some of the most important happenings affecting your lives today, then please visit http://www.sterlingcreations.com/businessdesk.htm. There you will get the latest news roundups on such topics as:
Stress, anxiety, and depression. News for retirees, seniors, and aging baby boomers. Security tips for home computer users. Home business opportunities, Internet business opportunities, small business opportunities, business opportunities in Asia. You will also learn how to obtain tremendous personal and financial satisfaction by selling your knowledge and experience.

Who are the technically shy?

Hello there! I'm Christian Robicheau, assistant editor of writing services at www.sterlingcreations.ca.
It's shaping up to be a gorgeous weekend and today I would like to share an editorial with you written by our president Donna J. Jodhan.
Here now is Donnas editorial.
I wish you a great weekend.

Who are the technically shy?
By Donna J. Jodhan

For those of us who are either somewhat technically savvy or able to handle ourselves adequately with modern technology, we often fail to remember that a large segment of our population is what we call technically shy. They are the ones who either did not grow up in the age of technology, or those who are practically afraid to interact with a computer screen. Believe it or not, the technically shy person does indeed exist and too often when we say things like: "Go to the control panel" or "Access your hard drive and go in to the documents and settings folder" we fail to remember that these persons often do not have a clue as to what we are instructing them to do.

This should not come as a shocker or shaker and no! I am not whining about an imagined type of individual. They exist and they could be anyone from an aging baby boomer to a senior or retiree or even someone who possesses a real fear of interacting with modern technology. Or even someone who has a learning disability.

Sometime ago, I published an editorial titled Internet service providers not listening; and I was amazed to see how many readers came back with very in depth descriptions as to how to do this and that. Sure it sounds good to those of us who are technically able and savvy but to those who are technically shy? It sounds like a horror dream. Believe it or not, many Internet service providers in particular fail to recognize that there are practically millions of technically shy consumers out there and it does not matter how well their technical support staff are at instructing and explaining, these consumers will not be able to follow instructions and explanations because of their inherent fear of computer technology.

Internet service providers and hosting companies among others need to come up with creative ways to accommodate the technically shy or the technically disabled as they may also be described. There is absolutely no reason for shutting out the technically shy because you know what? These are the consumers who are going to become more and more influential as time marches on. So, the next time you run into difficulty and require the assistance of an Internet service provider or a hosting company or any other type of company on the Internet, and if you consider yourself to be technically able, take a moment and think about how a technically shy or technically disabled person could be better served.

I'm Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to info@sterlingcreations.ca and I would be delighted to send you an electronic copy of our latest newsletter.

Here is a complete list of where you can view Donna's blogs and editorials.
Donna Jodhan! Advocating accessibility for all
http://www.donnajodhan.blogspot.com
a weekly feature on important answers to consumers concerns
http://www.sterlingcreations.com/businessdesk.htm
Weekly blogs for language professionals and accessibility consultants
http://www.sterlingcreations.ca/blog/blog.html
A monthly editorial on issues on diversity
http://www.diversityintheworkplace.ca
a monthly editorial on business issues and concerns
http://www.sterlingcreations.ca/magazine.html
weekly editorials on accessibility issues in Canada
http://www.accessibilitynews.ca/acnews/editorials/donna.php
Editorials: An International perspective on issues of accessibility and disability
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility
http://numpadplus.com/blog/?page_id=7

Your best American cities

Hello there! I'm Donna J. Jodhan and I'd like to know if you enjoyed our new feature last week.
I am dying to know but in the meantime, here is our second edition.
Have fun! Enjoy! Dream a bit, and send me your feedback to donnajodhan@sterlingcreations.ca.

Week of September 12 2009:

Your best American cities

1. Bakersfield California!
One of America's fastest growing cities. Located not too far from both Fresno and Los Angeles.
This city has a population of about 329,000 and is considered to be one of America's sunniest cities.
Nature lovers flock to this city to enjoy such attractions as:
Sequoia National Forest, Kern Canyon, Greenhorn Mountain Range, Tehachapi Mountains, the Carrizo Plain National Monument and of course the San Andreas fault, all of which are near the city limits.
Employment opportunities abound in both industry and agriculture.
If you are interested in relocating to a city with a low cost of living and an abundance of job opportunities, then Bakersfield is for you.

2. Jersey City NJ!
Here comes a city that is filled with employment opportunities.
Jersey City has employment opportunities in manufacturing, industry, commercial ventures, shipping, plus much more.
It is very close to NYU and Columbia Universities.
Jersey City also offers easy access to ferries, railways, and highways.
If you are looking to live in a city where the cost of living is much cheaper than New York City and at the same time you can work in New York City, then consider Jersey City.

3. Worcester Massachusetts!
Also known as the Heart of the Commonwealth with a population of about 174,000 and
located on the Blackstone River.
If you are seeking a city that has neighborhoods for everyone, than Worcester is your best bet.
Worcester is a city for students; check out the South side with its universities (the University of Massachusetts) along with affordable housing.
The West side is a neighborhood of suburban dream homes.
The East side is for those who crave city life.
If you are seeking a city with neighborhoods for everyone, then Worcester is the city for you.

4. Honolulu!
A city with lots to do in addition to surfing and enjoying the sandy beaches.
Honolulu enjoys sunny weather all year round; with temps no lower than 65 degrees F and no higher than 90 degrees F.
There are lots of friendly neighborhoods, friendly persons to meet, and great food to enjoy.
Honolulu is a place of history, with the only Royal palace on American soil and lots of museums and a fantastic tower to behold.
If you are looking to visit a sunny city with lots of history and fine dining then put Honolulu on your list.

5. Tallahassee Florida!
Located in the center of the Florida Panhandle with a population of about 169,000
This city can offer you the best of both worlds.
You can choose to live an exciting life in the down-home South or near the exciting beaches of Florida.
Real estate investment is very lucrative.
An All-American City and the number two college town in America.
Friendly neighborhoods abound and your children will never want for fun and exciting things to do and great friends to meet.
Fair weather all year round and cost of living is quite reasonable.
If you are seeking a city that offers the best of both worlds then why not check out Tallahassee Florida.

I'm Donna J. Jodhan bidding you a happy travel time.
Visit me at www.sterlingcreations.ca if you would like to learn more.
Or send me an email at donnajodhan@sterlingcreations.ca.

This Land Was Our Land

Greetings! I'm Nico Trimoff, manager of transcription and accessibility services at www.sterlingcreations.ca.
Today, I have a very sobering article to share with you. One that will make you think and ponder about how things were.
I hope you find it of interest.
I'm Nico Trimoff wishing you a great day.

This Land Was Our Land
(apologies to Woody Guthrie) by Ed Ciaccio*
<http://www.opednews.com/articles/This-Land-Was-Our-Land-ap-by-ED-CIACCIO-09
0712-138.html>