Ignoring your LEP audiences now can cost you now ? or later...

Top of the day to you.  I'm Donna J. Jodhan and today I am hear to sound a very sobering warning.  Please take the time to pay more attention to your LEP audiences.  Want to learn more?  Then please read on.

 

        Ignoring your LEP audiences now can cost you now … or later...

 

If you are planning to ignore those consumers whose English is limited, then I am here to advise you to not do so.  Please remove that strategy completely from your arsenal of marketing weapons.  It is one of the worst things that you could ever consider doing.  The LEP or limited English people consumer market as experts are calling it these days, is growing rapidly and their demands for products and services are increasing at tsunami rates. 

 

When it comes to being able to communicate in a culturally sensitive way, many companies are either not taking the time to learn how to do so or they are completely ignoring it.  Global trade is here to stay and as time marches on, it will only continue to increase and with the present global economic crisis we can be sure that global governments will be doing everything in their power to ensure that global trade stays alive and well. 

 

The LEP market is definitely going places and its rise to importance and prominence is well on the way and as global governments continue to reach out to each other for support and stability we are going to find that LEP markets will be the ones that many companies will have no choice but to compete for.  There used to be a time when this was not the case; where the predominantly English audiences were the top prizes but no more.  These are not circumstances that have arrived overnight.  No, they have been growing slowly, steadily, and naturally. 

 

The LEP concept is not a difficult concept to understand nor should it be a difficult concept to accept.  The explanation is really very simple!  Before this economic crisis took possession of our global economy, China and India were the booming economies and you can be sure that when we finally come out of this downturn, these two economies will resume their previous robustness. 
 
I am going to close by giving you a reference to checkout.
        Ignoring your LEP audiences now can cost you now … or later ...
        By marketing
        Communicating, in a culturally sensitive way, with all of your limited English proficient (LEP) communities is critical for a variety of reasons. Failure to respect this step in the name of expediency or expense is sure to cost you somewhere else ... Connect with your LEP communities with effective medical translations in Spanish, Russian, Vietnamese, Chinese, Korean, Arabic, Tagalog and more. As a leading provider of medical and healthcare translation services in over 50 ...
        viaLanguage - Speaking Healthcare... -
http://www.vialanguage.com/Blog/ 

 

I'm Donna J. Jodhan wishing you a terrific day.
Donna J. Jodhan is the president of Sterling Creations
Now you can view blogs and editorials written by Donna at:
http://www.donnajodhan.blogspot.com (Donna Jodhan!  advocating accessibility for all)
 http://numpadplus.com/blog/?page_id=7 (access and accessibility)
http://www.accessibilitynews.ca/acnews/editorials/donna.php (accessibility issues in Canada)
http://www.accessibilitynewsinternational.com (under the editorials section, an international perspective)
http://www.onestopbookcafe.com (under the café talk link) 
http://www.sterlingcreations.com/businessdesk.htm (important answers to consumers concerns)
http://www.sterlingcreations.ca/magazine.html (monthly editorial)
http://www.sterlingcreations.ca/blog/blog.html (blogs for language professionals and accessibility consultants)